With the continuous development of digital media and the gradual deepening of media convergence, the media industry has an increasing demand for talents. In the highly competitive media industry, bilingual talents have the advantages of language proficiency and cross-cultural understanding. They are capable of working in a variety of fields such as bilingual broadcasting, translation, and cross-cultural communication. Bilingual broadcasting and hosting education has different teaching objectives, means and content than foreign language education alone. It aims to train students to have a better image, stronger narrative skills and better media literacy. Therefore, it is of great significance and value for the cultivation of media talents to continue to strengthen the construction of bilingual broadcasting education in the era of integrated media.

Mingsong Xiao. Analysis of the Talent Training Advantages of Bilingual Broadcasting and Hosting Art Teaching in the Context of Integrated Media. International Journal of New Developments in Education (2023) Vol. 5, Issue 20: 47-52. https://doi.org/10.25236/IJNDE.2023.052009.

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