Along with the deepening of media integration in China, online news dissemination has also been carried out to the public through an all-media platform. As the "eyes of the news", it can be said that "news headlines have become the first guiding force for users to decide whether or not to ask for in-depth content"^[1], this paper analyses the status quo, characteristics, development trend and current problems of news headlines in the new media environment. Only the truth, objectivity, accuracy and other news professionalism requirements and new media news title suspense set organic, measured combination is the right way to the future of news title production. It also offers countermeasures and recommendations that it hopes will provide a boost to the transformation of the media.

Li Chen. Development trend of news headline production in the new media era. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 14: 31-35. https://doi.org/10.25236/FSST.2023.051406.

[1] Gao Gang. (2004). How to Write News for Network Media. A Discussion on the Special Laws of Network News Writing[J]. The Press (04), 53-56. 

[2] Shi Zhijin. (2022). Analysing news headline writing in the era of integrated media The technique of news headline writing in the era of integrated media[J]. China Newspaper Industry, (15).

[3] Fang Biyi.(2002). How to make news headlines more "catchy" in the era of integrated media[J]. More "Gripping"[J]. News Culture Construction, (18).