Author(s)

Jiehua Zhong ¹, Chuanjie Lin ²

Affiliation(s)

¹ Faculty of Humanities and Social Sciences, Macao Polytechnic University, Macao, 999078, China
² Netease, Guangzhou, Guangdong, 510000, China

Corresponding Author

Jiehua Zhong

ABSTRACT

The advent of new media has brought about convenient communication, but it has also posed challenges to the governance of social public opinion. This study analyzes the dissemination characteristics of network public opinion in the new media era, including its main types and basic features. It summarizes the various difficulties in the governance of government network public opinion at present, such as the relatively lagging legal construction, conservative governance concepts, the need to improve the ability to manage network public opinion, and the need to improve response mechanisms. It points out that these are the main reasons for the inadequate guidance of public opinion and governance by local governments at present. This study proposes that improving the construction of legal systems, innovating governance concepts for network public opinion, and improving guarantee systems are specific strategies to enhance the crisis response, public opinion governance, and guidance by local governments in the new media environment.

KEYWORDS

New media era; governance of network public opinion; response strategies

CITE THIS PAPER

Jiehua Zhong, Chuanjie Lin, Local Government Online Public Opinion Governance in the New Media Era Based on the Perspective of Public Crisis Management. Media and Communication Research (2023) Vol. 4: 41-49. DOI: http://dx.doi.org/10.23977/mediacr.2023.040806.

REFERENCES

[1] Li Yu, Ji Lingyan. China's Network Social Governance [M]. Beijing: Economic Science Press, 2019.
[2] Yi Chenhe. Evolution law of Online public Opinion in Emergencies and Government monitoring [D]. Xiangtan: Xiangtan University. 2014
[3] Zhang Wen, Qi Jiayin, Ma Jun, Fang Binxing. The mechanism of network public opinion and unconventional emergencies: Analysis based on system dynamics modeling [J]. Journal of Information, 2010, (09): 1-6.
[4] Public Opinion Information Bureau, Publicity Department of the CPC Central Committee. Theory and Practice of Network Public Opinion Information [M]. Beijing: Learning Press, 2009.
[5] Ge Linling. Analysis on the characteristics of Network public opinion Communication [J]. Contemporary Educational Practice and Teaching Research, 2017(02).
[6] Wang Zhaoxia, Jiang Jun, Gao Hongmei, Chen Deli, Luo Longbing. Research on the early warning mechanism of the "butterfly effect" of network public opinion -- A case study of mass emergencies [J]. Press & Media, 2015, (16): 59-64.
[7] Da Lei. Research on Online Public Opinion Governance in the All-Media Era [J]. People's Forum-Academic Frontiers, 2020 (09).
[8] Jing Ming, Qi Liting. The characteristics and causes of microblog infringement [J]. News and Writing, 2012, 11:42.
[9] Li Yang, Teng Yucheng. Research on Government network public opinion governance integration and Government information Synergy effect measurement [J]. Science of Information Science, 2021, 39(12).
[10] Yi Chenhe. Evolution law of public opinion in emergencies and government monitoring [D]. Xiangtan. Xiangtan University. 2014.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting