Author(s)

Tang Wei ¹

Affiliation(s)

¹ Zhaoqing University, Zhaoqing, Guangdong, 526061, China

Corresponding Author

Tang Wei

ABSTRACT

The concept of customer experience value is based on the customer experience and experience value of service contact. The research finds that the concept of customer experience value mainly focuses on three perspectives: customer experience, customer value and value co-creation. This study mainly adopts the perspective of value co-creation to define the concept of experience value, that is, customer experience value is the communication and interaction between customers and enterprises, and the experience and value jointly created by both parties in the process of customer generation experience.

KEYWORDS

Customer experience value, customer value theory, connotation concept

CITE THIS PAPER

Tang Wei, Research on the concept of customer experience value. Information Systems and Economics (2022) Vol. 3: 37-41. DOI: http://dx.doi.org/10.23977/infse.2022.030406.

REFERENCES

[1] Mele C, Spena T R, Colurcio M. (2010). Co-creating Value Innovation through Resource Integration [J]. International Journal of Quality and Service Sciences.
[2] Pine 2nd B J, Gilmore J H. (1998).Welcome to the Experience Economy [J]. Harvard Business Review, 76(4), 97-105.
[3] Mathwick C, Malhotra N K, Rigdon E. (2002). The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value: An Internet and Catalog Comparison [J]. Journal of retailing, 78(1), 51-60.
[4] Shen Guanglong, Peng Xiaodong, Qin Pengfei. (2016). Research on the Impact of Customer Interaction on Customer Participation Value Co-creation in Virtual Brand Community——Taking Experience Value as the Mediating Variable [J]. Chinese Journal of Management, 13(12), 1808-1816.
[5] Lee H L, Padmanabhan V, Whang S. (2004). Comments on "Information Distortion in a Supply Chain: The Bullwhip Effect" [J]. Management science, 50(12_supplement): 1887-1893.
[6] Yao Yanan, Guo Guoqing, Lian Yi, et al. (2017). Customer Creation and Experience Value in the Self-media Environment——Content Analysis Based on Weibo User Interview [J]. Management Review, 29(4), 98.
[7] Lu Changbao, LI Yuhui. (2016). Research on Innovation of Loyalty Program Management Model: The Perspective of Value Co-creation [J]. Journal of Fuzhou University: Philosophy and Social Sciences, 30(1), 49-57.
[8] Vargo S L, Lusch R F. (2004). The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model [J]. Journal of Service Research, 6(4), 324-335.
[9] Zhong Zhendong, Tang Shoulian. (2014). Research on Value Co-Creation based on Service-Oriented Logic [J]. Soft Science, 28(1), 31-35.
[10] Lamerain M, Bachy M, Delpont M, et al. (2014). CoCr Rods Provide better Frontal Correction of Adolescent Idiopathic Scoliosis Treated by All-Pedicle Screw Fixation [J]. European Spine Journal, 23(6), 1190-1196.

Sponsors, Associates, and Links

---

• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics