Author(s)

Xueyi Wang ¹, Yuqian Li ¹, Lingli Yao ¹

Affiliation(s)

¹ School of Management, Xi'an Polytechnic University, Xi'an, Shaanxi, China

Corresponding Author

Lingli Yao

ABSTRACT

With the advancement of the digital wave, traditional metal manufacturing enterprises are facing unprecedented development opportunities and severe challenges. From the perspective of digitalization, this paper deeply analyzes the innovation and development of the marketing mode of traditional metal enterprises, and provides a useful reference for enterprises to explore the path of marketing mode reform. Firstly, it reveals the problems and current situation of traditional metal enterprises. Secondly, by analyzing the typical cases of the marketing mode of traditional metal enterprises, the success and problems of the management of traditional metal enterprises are discussed. Finally, under the background of digital technology, this paper puts forward some countermeasures and suggestions for the innovation of marketing mode, which is helpful for traditional metal enterprises to make full use of the advantages of digital technology and realize the innovation and upgrading of marketing mode. 

KEYWORDS

Digital marketing, traditional metal enterprises, digital foreign trade

CITE THIS PAPER

Xueyi Wang, Yuqian Li, Lingli Yao, The innovation and development of marketing mode of traditional metal enterprises under the background of digitalization. Industrial Engineering and Innovation Management (2024) Vol. 7: 48-54. DOI: http://dx.doi.org/10.23977/ieim.2024.070208.

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