Marketing Greenwashing E os Danos Aos Consumidores |
( Vol-9,Issue-9,September 2022 ) OPEN ACCESS |
Author(s): |
Munirah Muhieddine Rizatti |
Keywords: |
greenwashing; lavagem verde, marketing, consumidor. |
Abstract: |
This article aims to conceptualize the marketing practice of large companies in the dissemination of the manufacture of ecologically sustainable products in a false way that can lead consumers, inducing error, to consume their products and involuntarily propagate more violation of the correct environment. The methodology to be used is the bibliography. |
Article Info: |
Received: 30 Aug 2022, Received in revised form: 22 Sep 2022, Accepted: 27 Sep 2022, Available online: 30 Sep 2022 |
DOI: |
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Advanced Engineering Research and Science