Canvas Methodology Applied in the Development of the Platform for Lending between People for Breweries

Thalhes Noronha Gonçalves, Weder Ferreira dos Santos, Clóvis Maurilio de Souza, Joênes Mucci Peluzio, Layanni Ferreira Sodré Santos, Fernando Barnabé Cerqueira, Leonardo Alves Lopes, Cícero Antônio Sobreira Fidelis, Vanderlan Carneiro Dias, Lucas Carneiro Maciel, Antônio Henrique Camilo Ribeiro, João Victor Rodrigues Fernandes, Mateus Lima de Sousa

Canvas, Business, Brewery, Platform.

The objective of this work presents a business model using the Canvas methodology proposing the creation of a credit and financing platform for breweries. Initially, the main idea was delimited, we sought information, building a chain of authors, articles, and websites concatenated to the theme for immersion and definition of the questions that would integrate each block. The Canvas tool was used in the construction of the business model where each step of the block was filled clarifying what the value proposition was, for whom it would generate, how it would be done and by how much, and thus, presenting the properly completed business model contributing to the empirical prototyping of the business.

Received: 15 Oct 2022, Received in revised form: 02 Nov 2022, Accepted: 08 Nov 2022, Available online: 29 Nov 2022

10.22161/ijaers.911.54