Abstract
In the last 20 years, artificial intelligence (AI) and machine learning (ML)
applications have advanced at an unmatched rate. The development of robotics and
automation has been driven by AI technology, and this has substantial effects on
practically every facet of the business, particularly supply chain operations. Smart
technologies allowing real-time automatic data collection, analysis, and prediction have
been widely incorporated into supply chains. We examine the current uses of AI in
marketing and operations management (OM) and supply chain management in this
study (SCM). Since these three industries combined account for the majority of
business-related AI advancements as well as expanding problem domains, we focus
specifically on innovations in healthcare, manufacturing, and retail operations. We go
over the main obstacles and potential uses of AI in those sectors. We also talk about
current research.
Keywords: Artificial Intelligence, Marketing, Market Basket Analysis, Operations.
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