International Journal of Affective Engineering
Online ISSN : 2187-5413
ISSN-L : 2187-5413
Original Articles
Pixel Art Style Affects Temporal Estimation in Visualized Situations
Suomiya BAO
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2023 Volume 22 Issue 2 Pages 145-155

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Abstract

This study intends to discuss the potential effects of pixel art style on people’s perception. In Experiment A, 166 participants were randomly assigned to 2 groups, observed the same dining situation in pixel and vector art style respectively. Results showed that art style did not have a big impact on emotions, however raised a hypothesis that people might tend to believe the situation is in a past era when observing the pixel version. To test that, in Experiment B using 6 different dining situations involving 189 participants, it is found that people in pixel group indeed tend to believe that the situations happen in an earlier period. The effects of pixel art style on imagination remains unclear. This study revealed the potential impact of pixel art style on people’s temporal estimation. This phenomenon could be taken advantage of in game design and visual communication design.

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© 2023 Japan Society of Kansei Engineering
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