To crowdfund research, scientists must build an audience for their work
- Published
- Accepted
- Subject Areas
- Science and Medical Education, Science Policy
- Keywords
- crowdfunding, funding, science communication, science education, outreach, Twitter
- Copyright
- © 2014 Byrnes et al.
- Licence
- This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ PrePrints) and either DOI or URL of the article must be cited.
- Cite this article
- 2014. To crowdfund research, scientists must build an audience for their work. PeerJ PrePrints 2:e393v2 https://doi.org/10.7287/peerj.preprints.393v2
Abstract
As rates of traditional sources of scientific funding decline, scientists have become increasingly interested in crowdfunding as a means of bringing in new money for research. In fields where crowdfunding has become a major venue for fundraising such as the arts and technology, building an audience for one’s work is key for successful crowdfunding. For science, to what extent does audience building, via engagement and outreach, increase a scientist’s abilities to bring in money via crowdfunding? Here we report on an analysis of the #SciFund Challenge, a crowdfunding experiment in which 159 scientists attempted to crowdfund their research. Using data gathered from a survey of participants, internet metrics, and logs of project donations, we find that public engagement is the key to crowdfunding success. Building an audience or “fanbase” and actively engaging with that audience as well as seeking to broaden the reach of one’s audience indirectly increases levels of funding. Audience size and effort interact to bring in more people to view a scientist’s project proposal, leading to funding. We discuss how projects capable of raising levels of funds commensurate with traditional funding agencies will need to incorporate direct involvement of the public with science. We suggest that if scientists and research institutions wish to tap this new source of funds, they will need to encourage and reward activities that allow scientists to engage with the public.
Author Comment
We have fixed an error in the figure legend for Fig. 3. Thanks to David Shiffman for pointing it out.