The purpose of this article is to make the history of relationship between “SENSE” and “YOUTH” clear. For this purpose, this article treats the graphic designer as a profession in Japan in the 1960's as a case. The methodology of this article is historical sociology of the discourse. The analysis is as follows. Firstly, the graphic designer was an adult profession until the 1960's. Secondly, the graphic designer became a young person's profession in the 1960's. Thirdly, at that time, the “SENSE” that had been denied before came to be affirmed. Fourthly, the affirmation of the “SENSE” at that time accompanied the change in the context of communications. Fifthly, it is a change from evaluation based on understanding to evaluation based on interest.