Planned intervention: On Thursday March 28th 07:00 UTC Zenodo will be unavailable for up to 5 minutes to perform a database upgrade.
Published May 31, 2017 | Version v1
Journal article Open

A STUDY ON CHANGING CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMABLE GOODS IN INDIA

  • 1. Research Scholar, Mangalore University, Karnataka & Lecturer, Srinivas Institute of Management Studies, Mangalore, Karnataka
  • 2. Research Guide and Principal, University College, Mangalore, Karnataka
  • 3. Research Scholar, Alliance University, Bengaluru & Assistant Professor, Srinivas Institute of Management Studies, Pandeshwar, Karnataka

Description

Consumers are the king in the modern business world. They are one who buys goods for their consumption to meet their aspirations.  Fulfilling consumer desire is the ultimate goal of marketing activities. Indian business are highly influenced by the rapid changes in the technology, improved economic systems, higher purchasing power of consumers, changing life style, online marketing and retail opportunities. Organised retail business has facilitated towards bringing drastic changes in the buying behaviour among consumers. Consumer behaviour is dynamic in nature. Hence, exact prediction, about future sustainable growth of the business prospects upon consumer behaviour is a challenge. Moulding marketing strategies to meet changing consumer needs should be planned well by the business entities. This study is descriptive in nature where the researcher used secondary sources of data from research Journals, books, Company Reports, Newspapers, and Magazines etc. This paper explores on various dimensions of changing consumer preference and consumer behaviour over the fast moving consumable goods, identifies the shift in consumer behaviour through analysing the impact over manufacturing units to become consumer centric and suggests measures to the organisations to formulate consumer centric marketing strategies.

Files

397.PDF

Files (288.3 kB)

Name Size Download all
md5:6b9b0bdf57e5d98d3ff1da55b6fb3ae0
288.3 kB Preview Download

Additional details

References

  • 1. Brosekhan Abdul A , Velayutham Muthu C, "Consumer Buying Behaviour – A Literature Review", IOSR Journal of Business and Management (IOSR-JBM) E-ISSN : 2278-487x, P-ISSN: 2319-7668, Pp 08-16 2. Geetha, D. Jenifer Annie, "A Study On Consumer Behaviour Towards Purchase of Eco Friendly Products In Coimbatore" Abhinav International Monthly Refereed Journal of Research in Management & Technology, Volume 3, Issue 3 (March, 2014) 3. Gopalswamy S, Chapter 3, "Factorsinfluencing consumer behaviour- A conceptual frame work" page no133-135 4. Hansen Flemming, "Psychological Theories of Consumer Choice", Journal of Consumer Research, December Vol 3, No 2, 1976, pp. 23 - 29. 5. Homans George, 'Social Behaviour: Its Elementary Forms', Harcourt, Brace and World, New York, 1961, and Michael J. Ryan and E.H. Bonfield, 'The Fishbein Extended Model and Consumer Behaviour', Journal of Consumer Research, Vol. 2, No. 1, 1975, pp. 56 - 67. 6. L. David Loudon and J. Albert Della Bitta, "Consumer Behavior" Mc. McGraw-Hill Series in Marketing, (Fourth Edition), published by McGraw-Hill companies, 1993. 7. M. D. Pradeep & Akhilesh Suresh A Kuckian, "Green Marketing to Meet Consumer Demands and Sustainable Development-Challenges and Opportunities", International Journal of Advanced Trends in Engineering and Technology, Page Number 34-41, Volume 1, Issue 1, 2016 8. Mbaskool, a comprehensive management resource for students and professionals, Top 10 FMCG Companies in India 2017, Posted in Top Brand Lists 9. Mohan Krishna Sharma , Bhattacharya Kunal, Sonwaney Vandana ,"The Study Of Changing Buying Behavior Of Consumer In Growing Economy Of India, Specific to FMCG Segment, And Its Impact On Unorganized Retailers", The International Marketing Trend Conference On Venice, Jan 2012, On Consumer Behavior 10. Morel Magali, Kwakye Francis, "Green Marketing: Consumers' Attitudes towards Eco-Friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) Sector.". Umea School Of Business Spring Semester 2012 Master Thesis, One-Year, 15 Hp 11. Priest Jane, Carter Stephen, A. David Statt, "Consumer Behaviour", Edinburgh Business School, Cb-A4-Engb 1/2013 (1009) 12. Ramya N and Dr. S. A Mohamed Ali, "Factors affecting consumer buying behavior", International Journal of Applied Research 2016; 2(10): 76-80. 13. Sahney Sangeeta Vinod Gupta School of Management, "Consumer Behavior", Joint Initiative of IITs and IISc, funded by Ministry of Human Resource Development, Government of India. 14. Sehgal Preeti , Singh Neha, "Impact of Eco-Friendly Products on Consumer Behaviour", CBS, E-Journal, Biz N Bytes, Vol. 6, Dec., 2010 ISSN 0976 – 0458 15. Sharma Sunanda, Lal Kashmiri, "Changing Consumer Behaviour- A Challenge For Sustainable Business Growth", International Journal Of Marketing, Financial Services & Management Research Vol.1 Issue 8, August 2012, ISSN 2277 3622