ABSTRACT
One approach is to propose a multiple self model in which the individual is assumed to have two or more selves each having its own preference. D. George has argued that his concept of meta-preferences is superior to a multiple self concept. Before examining his arguments, it should be noted that George has an incorrect understanding of multiple self theory. George's meta-preference approach, although it describes the conflict when second-order preferences conflict with first-order preferences, neither explains why the conflict arises, not provides any tactics for resolving the conflict. He also argues that the meta-preference approach retains the integrity of the "maximizing individual," a concept that is central to classical economics. In contrast, a multiple self approach does provide ways of resolving the conflict, for example, by permitting each subself to have executive power for some periods of time and in some settings.
