Synthetic design thinking is needed to create innovative products. We propose an educational method for creative design that can enhance a person’s ability to generate a new products’ concept that are not extensions of existing ones. The method starts with a person coming up with a concept based on ‘intuitive synthesis’ in which the metaphor of a ‘product like a living thing’ is instinctively created; details are confirmed by ‘analyzing and investigating’ the concept’ s characteristics, followed by an ‘experience’ of the product and the scene in which it will be employed using a virtual reality device. Based on this method, a design engineering school was carried out. Students enthusiastically joined this program, and their outcomes were pioneering previously non-existent products.