Space Design in Starbucks from the Perspective of Behavioral Psychology

Chang You Wu; Yi Liu

doi:10.4028/www.scientific.net/AMM.638-640.2298

Paper Titles

The Urban Design Logic and its Application in Architectural Design
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Visual Experience of Historical Area and Planning Research Exploration and Practice of Historical Railway Building of Dehui in Middle East Period
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Traditional Culture Expression and Innovation of Contemporary Architecture
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Shallow Parsing Gaojiabu into Traditional Houses of Folk Culture
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Space Design in Starbucks from the Perspective of Behavioral Psychology
p.2298

Overview of Modern Building Development in Guangzhou
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Discussion of the New Campus of the University Infrastructure File Management
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Study on Intangible Cultural Heritage Protection of the Architectural Cultural Heritage
p.2312

Characteristic Analysis and Management of Human Resource in EPC Project
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HomeApplied Mechanics and MaterialsApplied Mechanics and Materials Vols. 638-640Space Design in Starbucks from the Perspective of...

Space Design in Starbucks from the Perspective of Behavioral Psychology

Abstract:

Experience economy is heading towards the market. Such mode of operation on the basis of experience for the design, production, processing, services, and education is gradually being accepted by the market and brand experiential marketing will be accepted by the majority of consumers. On the one hand, experiential economy will provide a comfortably material consumption space for consumers; on the other hand, it also provides the consumer space of psychological experience for consumers. This type of commercial experiential space will become increasingly concerned by operators and consumers. In this paper, we take the needs, motivations, interests, using experiential marketing at Starbucks as an example, to explore the design space from the perspective of behavioral psychology, including the elaboration of relevant theories and explaining how to use the space designed specifically to improve marketing performance.

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Periodical:

Applied Mechanics and Materials (Volumes 638-640)

Pages:

2298-2303

DOI:

https://doi.org/10.4028/www.scientific.net/AMM.638-640.2298

Citation:

Cite this paper

Online since:

September 2014

Authors:

Chang You Wu*, Yi Liu

Keywords:

Architecture, Behavior and Psychology, Experiential Marketing, Starbucks

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References

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