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The Primer of Social Media Analytics

The Primer of Social Media Analytics

Samuel Fosso Wamba, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal
Copyright: © 2016 |Volume: 28 |Issue: 2 |Pages: 12
ISSN: 1546-2234|EISSN: 1546-5012|EISBN13: 9781466688797|DOI: 10.4018/JOEUC.2016040101
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MLA

Wamba, Samuel Fosso, et al. "The Primer of Social Media Analytics." JOEUC vol.28, no.2 2016: pp.1-12. http://doi.org/10.4018/JOEUC.2016040101

APA

Wamba, S. F., Akter, S., Kang, H., Bhattacharya, M., & Upal, M. (2016). The Primer of Social Media Analytics. Journal of Organizational and End User Computing (JOEUC), 28(2), 1-12. http://doi.org/10.4018/JOEUC.2016040101

Chicago

Wamba, Samuel Fosso, et al. "The Primer of Social Media Analytics," Journal of Organizational and End User Computing (JOEUC) 28, no.2: 1-12. http://doi.org/10.4018/JOEUC.2016040101

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Abstract

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

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