Reference Hub11
Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia

Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia

Shahizan Hassan, Rashdan Rashid, Feng Li
Copyright: © 2015 |Volume: 13 |Issue: 4 |Pages: 17
ISSN: 1539-2937|EISSN: 1539-2929|EISBN13: 9781466675643|DOI: 10.4018/JECO.2015100104
Cite Article Cite Article

MLA

Hassan, Shahizan, et al. "Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia." JECO vol.13, no.4 2015: pp.74-90. http://doi.org/10.4018/JECO.2015100104

APA

Hassan, S., Rashid, R., & Li, F. (2015). Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia. Journal of Electronic Commerce in Organizations (JECO), 13(4), 74-90. http://doi.org/10.4018/JECO.2015100104

Chicago

Hassan, Shahizan, Rashdan Rashid, and Feng Li. "Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia," Journal of Electronic Commerce in Organizations (JECO) 13, no.4: 74-90. http://doi.org/10.4018/JECO.2015100104

Export Reference

Mendeley
Favorite Full-Issue Download

Abstract

This study determines the impact of UTAUT on online shopping behavior among polytechnic students. It also studies the significance of self-efficacy and anxiety on the students' behavioral intention of using e-retail website. It provides an empirical test of three forms of self-efficacy and anxiety towards behavioral intention to shop online. The research subjects were 91,830 polytechnic students from 33 polytechnics in Malaysia. The sampling procedure employed is a multi-stage cluster probability sampling. The questionnaires were distributed to 500 students at five polytechnics. Seven hypotheses were tested during data analysis. Performance expectancy, effort expectancy, social influence, self-efficacy, internet self-efficacy, computer self-efficacy and online shopping self-efficacy were found to have strong significant relationship with behavioral intention. While facilitating condition shows a significant relationship towards user acceptance, internet anxiety and online shopping anxiety have a weak significant relationship towards behavioral intention.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.