Welcome to the InfoSci Platform
Exploitation of Health on Instagram: Motivations, Social Support, and Influencers

Exploitation of Health on Instagram: Motivations, Social Support, and Influencers

Michael G. Blight
Copyright: © 2021 |Pages: 22
ISBN13: 9781799834878|ISBN10: 1799834875|ISBN13 Softcover: 9781799834885|EISBN13: 9781799834892
DOI: 10.4018/978-1-7998-3487-8.ch007
Cite Chapter Cite Chapter

MLA

Blight, Michael G. "Exploitation of Health on Instagram: Motivations, Social Support, and Influencers." Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps, edited by Devjani Sen and Rukhsana Ahmed, IGI Global, 2021, pp. 164-185. https://doi.org/10.4018/978-1-7998-3487-8.ch007

APA

Blight, M. G. (2021). Exploitation of Health on Instagram: Motivations, Social Support, and Influencers. In D. Sen & R. Ahmed (Eds.), Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps (pp. 164-185). IGI Global. https://doi.org/10.4018/978-1-7998-3487-8.ch007

Chicago

Blight, Michael G. "Exploitation of Health on Instagram: Motivations, Social Support, and Influencers." In Privacy Concerns Surrounding Personal Information Sharing on Health and Fitness Mobile Apps, edited by Devjani Sen and Rukhsana Ahmed, 164-185. Hershey, PA: IGI Global, 2021. https://doi.org/10.4018/978-1-7998-3487-8.ch007

Export Reference

Mendeley
Favorite

Abstract

This chapter focuses on the exploitative nature of Instagram as a community-based platform. Individual users build, maintain, and participate in communities as a way to connect with experiences and insights that resonate with them. Because users are motivated by different gratifications and are met with social support along the way, brands can use influencers to exploit the community-based practices (i.e., liking, sharing, and curating content) to access a variety of data points from users. Ultimately, users' data is routinely at risk as a byproduct of this subversive use of the platform.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.