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Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo

Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo

Gokhan Aydin
Copyright: © 2020 |Pages: 28
ISBN13: 9781799823292|ISBN10: 1799823296|EISBN13: 9781799823308
DOI: 10.4018/978-1-7998-2329-2.ch012
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MLA

Aydin, Gokhan. "Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo." Multidimensional Perspectives and Global Analysis of Universal Health Coverage, edited by Yeter Demir Uslu, et al., IGI Global, 2020, pp. 309-336. https://doi.org/10.4018/978-1-7998-2329-2.ch012

APA

Aydin, G. (2020). Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo. In Y. Demir Uslu, H. Dinçer, & S. Yüksel (Eds.), Multidimensional Perspectives and Global Analysis of Universal Health Coverage (pp. 309-336). IGI Global. https://doi.org/10.4018/978-1-7998-2329-2.ch012

Chicago

Aydin, Gokhan. "Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo." In Multidimensional Perspectives and Global Analysis of Universal Health Coverage, edited by Yeter Demir Uslu, Hasan Dinçer, and Serhat Yüksel, 309-336. Hershey, PA: IGI Global, 2020. https://doi.org/10.4018/978-1-7998-2329-2.ch012

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Abstract

The emergence of social networking systems as mainstream applications and an inherent element of daily life is a phenomenon observed throughout the world as the worldwide social media users exceeds 2.7 billion. Similar to other sectors, healthcare organizations have also started benefiting from social media in distinct ways such as collecting feedback, educating, communicating and supporting patients and citizens. Social networks can act as remarkable channels for healthcare providers, governmental institutions, pharmaceutical companies, hospitals and others to educate, communicate to, listen, connect to and engage existing and potential customers, patients, physicians and healthcare professionals. Despite the various benefits offered, health institutions, health professionals and stakeholders are reluctant to utilize social media due to several barriers and lack of expertise. This chapter aims to provide a better understanding on the ways healthcare companies can utilize social networks in detail to overcome use barriers and obtain related benefits.

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