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Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda

Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda

Yossie Rossanty, Yolanda Masnita, Sri Vandayuli Riorini, Muhammad Dharma Tuah Putra Nasution
Copyright: © 2023 |Pages: 20
ISBN13: 9781668475195|ISBN10: 1668475197|ISBN13 Softcover: 9781668475201|EISBN13: 9781668475218
DOI: 10.4018/978-1-6684-7519-5.ch001
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MLA

Rossanty, Yossie, et al. "Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda." Strategies and Applications of Islamic Entrepreneurship, edited by Ahmad Rafiki, et al., IGI Global, 2023, pp. 1-20. https://doi.org/10.4018/978-1-6684-7519-5.ch001

APA

Rossanty, Y., Masnita, Y., Riorini, S. V., & Nasution, M. D. (2023). Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda. In A. Rafiki, A. Pananjung, & M. Nasution (Eds.), Strategies and Applications of Islamic Entrepreneurship (pp. 1-20). IGI Global. https://doi.org/10.4018/978-1-6684-7519-5.ch001

Chicago

Rossanty, Yossie, et al. "Social Media Influencers: A Dynamic Impact for Halal Brands? A Review and Future Research Agenda." In Strategies and Applications of Islamic Entrepreneurship, edited by Ahmad Rafiki, Alfatih Gessan Pananjung, and Muhammad Dharma Tuah Putra Nasution, 1-20. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7519-5.ch001

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Abstract

In the realm of marketing, the rise of influencer marketing and its integration with social media platforms have brought about a significant change in communication strategies. This convergence has led to a transformative shift in the marketing field. This study aims to investigate the diverse roles of social media influencers in promoting Halal brands. Specifically, it focuses on how influencers shape consumer attitudes and perceptions. The research also examines the complex interactions among influencers, opinion leaders, and endorsers in modern marketing. These insights are valuable for marketers, advertisers, and scholars. By offering a comprehensive understanding, this study enriches our knowledge of the evolving marketing landscape, the impact of social media on consumer behavior, and the intricate aspects of brand perceptions. This contributes to existing knowledge and provides a basis for future research.

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