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Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia

Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia

Isabell Koinig
Copyright: © 2023 |Pages: 25
ISBN13: 9781668471456|ISBN10: 1668471450|EISBN13: 9781668471463
DOI: 10.4018/978-1-6684-7145-6.ch016
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MLA

Koinig, Isabell. "Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia." Research Anthology on Managing Crisis and Risk Communications, edited by Information Resources Management Association, IGI Global, 2023, pp. 283-307. https://doi.org/10.4018/978-1-6684-7145-6.ch016

APA

Koinig, I. (2023). Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia. In I. Management Association (Ed.), Research Anthology on Managing Crisis and Risk Communications (pp. 283-307). IGI Global. https://doi.org/10.4018/978-1-6684-7145-6.ch016

Chicago

Koinig, Isabell. "Designing COVID-19 Campaigns to Achieve Individual Compliance: Examples From Austria, the U.S., and Australia." In Research Anthology on Managing Crisis and Risk Communications, edited by Information Resources Management Association, 283-307. Hershey, PA: IGI Global, 2023. https://doi.org/10.4018/978-1-6684-7145-6.ch016

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Abstract

The literature describes a pandemic as a unique form of health crisis that requires intensive communicative efforts. The primary aim of this study is to investigate how COVID-19 health communication campaigns are designed on three continents to get individuals to comply with the proposed actions and measures. Results indicate that the prevalence of emotional messages correspond with previous research findings, which demonstrated that similarity with a testimonial and narratives can be useful tools to increase message effectiveness. Hence, government officials are advised to invest in message presentation.

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