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Using Social Media to Increase the Recruitment of Clinical Research Participants

Using Social Media to Increase the Recruitment of Clinical Research Participants

Saliha Akhtar
Copyright: © 2019 |Pages: 11
ISBN13: 9781522576013|ISBN10: 1522576010|EISBN13: 9781522576020
DOI: 10.4018/978-1-5225-7601-3.ch047
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MLA

Akhtar, Saliha. "Using Social Media to Increase the Recruitment of Clinical Research Participants." Advanced Methodologies and Technologies in Media and Communications, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2019, pp. 587-597. https://doi.org/10.4018/978-1-5225-7601-3.ch047

APA

Akhtar, S. (2019). Using Social Media to Increase the Recruitment of Clinical Research Participants. In M. Khosrow-Pour, D.B.A. (Ed.), Advanced Methodologies and Technologies in Media and Communications (pp. 587-597). IGI Global. https://doi.org/10.4018/978-1-5225-7601-3.ch047

Chicago

Akhtar, Saliha. "Using Social Media to Increase the Recruitment of Clinical Research Participants." In Advanced Methodologies and Technologies in Media and Communications, edited by Mehdi Khosrow-Pour, D.B.A., 587-597. Hershey, PA: IGI Global, 2019. https://doi.org/10.4018/978-1-5225-7601-3.ch047

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Abstract

Research has shown that clinical research continues to have difficulty recruiting participants. This problem is expected to increase as the number of clinical trials increases and as there continues to be more focus on complex diseases and treatments. Researchers have typically relied on traditional recruitment methods to recruit participants, which revolve around the physicians and their support staff having the primary role to locate and recruit these participants. However, with individuals using online platforms such as social media to retrieve information, this creates an opportunity for research site personnel to use it as a way to relay information on clinical trial opportunities. Studies that have used social media as a way to recruit participants are discussed. Furthermore, pros and cons of social media for recruitment, along with recommendations that future researchers should consider when deciding whether to implement this type of strategy in their clinical trials will be shared. In general, clinical trial recruitment strategies need to shift to an approach that is not only more targeted, but also has a larger reach. By evaluating the success of studies that have used social recruitment strategies so far, it is evident that future researchers can also achieve recruitment success through social media. Moreover, social media could be a promising new avenue for clinical trial recruitment that allows for a more positive experience for both investigative site personnel and potential participants.

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