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Looking At the Other Side: Families, Public Health and Anti-Vaccination

Looking At the Other Side: Families, Public Health and Anti-Vaccination

Rebecca English, Shaun Nykvist
Copyright: © 2016 |Pages: 11
ISBN13: 9781522500100|ISBN10: 1522500103|EISBN13: 9781522500117
DOI: 10.4018/978-1-5225-0010-0.ch010
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MLA

English, Rebecca, and Shaun Nykvist. "Looking At the Other Side: Families, Public Health and Anti-Vaccination." Gender Considerations in Online Consumption Behavior and Internet Use, edited by Rebecca English and Raechel Johns, IGI Global, 2016, pp. 150-160. https://doi.org/10.4018/978-1-5225-0010-0.ch010

APA

English, R. & Nykvist, S. (2016). Looking At the Other Side: Families, Public Health and Anti-Vaccination. In R. English & R. Johns (Eds.), Gender Considerations in Online Consumption Behavior and Internet Use (pp. 150-160). IGI Global. https://doi.org/10.4018/978-1-5225-0010-0.ch010

Chicago

English, Rebecca, and Shaun Nykvist. "Looking At the Other Side: Families, Public Health and Anti-Vaccination." In Gender Considerations in Online Consumption Behavior and Internet Use, edited by Rebecca English and Raechel Johns, 150-160. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0010-0.ch010

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Abstract

The choice to vaccinate or not to vaccinate a child is usually an ‘informed decision', however, it is how this decision is informed which is of most importance. More frequently, families are turning to the Internet, in particular social media, as a data source to support their decisions. However, much of the online information may be unscientific or biased. While issues such as vaccination will always see dissenting voices, engaging with that ‘other side' is difficult in the public policy debate which is informed by evidence based science. This chapter investigates the other side in light of the growing adoption and reliance on social media as a source of anti-vaccine information. The study adopts a qualitative approach to data collection and is based on a critical discourse analysis of online social media discourse. The findings demonstrate the valuable contribution this approach can make to public policy work in vaccination.

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