Understanding Culture and its Implications for E-Learning

Understanding Culture and its Implications for E-Learning

Enric Serradell-López, Cristina Casado-Lumbreras, David Castillo-Merino
ISBN13: 9781466649798|ISBN10: 1466649798|EISBN13: 9781466649804
DOI: 10.4018/978-1-4666-4979-8.ch009
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MLA

Serradell-López, Enric, et al. "Understanding Culture and its Implications for E-Learning." Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2014, pp. 133-149. https://doi.org/10.4018/978-1-4666-4979-8.ch009

APA

Serradell-López, E., Casado-Lumbreras, C., & Castillo-Merino, D. (2014). Understanding Culture and its Implications for E-Learning. In I. Management Association (Ed.), Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications (pp. 133-149). IGI Global. https://doi.org/10.4018/978-1-4666-4979-8.ch009

Chicago

Serradell-López, Enric, Cristina Casado-Lumbreras, and David Castillo-Merino. "Understanding Culture and its Implications for E-Learning." In Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 133-149. Hershey, PA: IGI Global, 2014. https://doi.org/10.4018/978-1-4666-4979-8.ch009

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Abstract

Universities around the world are facing the task of adapting to a changing environment. In a contemporary global context, universities must respond to new educational needs, leading to a global process of enhancing lifelong learning. In addition, they must add new demands not only by students but also from other stakeholders who see the university as a core institution of training for adults. In the highly competitive and global environment of universities, traditional elements such as geographic location are less important in favour of other more intangible factors, such as the image of universities, prestige, and ability of adaptation to the training needs of people. Moreover, the phenomenon of e-learning leads to an increase in the competition between universities, where previous intangibles are increasingly important, as well as those that emphasize cultural aspects. This chapter presents how cultural dimensions are related to higher education, particularly from the work of Hofstede and the Globe project, as well as some cultural elements to consider in virtual environments.

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