Measuring Wellness-Related Lifestyles for Local Tourists in Taiwan
This study involved establishing a lifestyle scale that addresses wellness tourism. Seventy-five items were collected and scored by experts; subsequently, 50 items were incorporated in the question bank for composing a questionnaire. The surveyed tourists returned 1,506 valid questionnaires.
Finally, by using factor analyses, 26 items and 7 factors were extracted to design a wellness lifestyle scale; the conceptual framework for a wellness lifestyle was then constructed for local tourists in Taiwan. Future researchers of market segmentation in wellness tourism can conduct validation
based on the proposed scale, screening potential customers in the wellness tourism market.
Keywords: HEALTH; LIFESTYLE; SEGMENTATION; WELLNESS TOURISM
Document Type: Research Article
Publication date: 01 August 2014
- Established in 1996, Tourism Analysis is an interdisciplinary journal that provides a platform for exchanging ideas and research in tourism and related fields. The journal aims to publish articles that explore a broad range of research subjects, including, but not limited to, the social, economic, cultural, environmental, and psychological aspects of tourism, consumer behavior in tourism, sustainable and responsible tourism, and effective operations, marketing, and management.
Tourism Analysis focuses on both theoretical and applied research and strives to promote innovative approaches to understanding the complex and dynamic nature of tourism, its stakeholders, businesses, and its effects on society. The journal welcomes articles on innovative research topics and methodologies beyond the traditional theory-testing sciences, such as robotics, computational sciences, and data analytics.
Our primary goal is to contribute to the development and advancement of new knowledge in tourism while fostering critical reflections and debates on the radical changes and evolution in tourism among scholars, practitioners, policymakers, and other stakeholders.
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