The article analyzes experience of interaction of public authorities of the subjects of the Russian Federation in area of health protection with civil society using hot-lines. The advantages and disadvantages of this type communication channel are established too. The justifications for implementation of principles of "open health care" are presented considering "hot-lines" as tool of interaction between the government and society (citizens and public organizations).
Keywords: communication; feedback; health care; hot-lines; openness; public health; state policy.