Hair and Female Identity: Reading Women's Hair in The Mass Media

DOI

10.2991/uicosp-17.2017.29How to use a DOI?

Keywords

industry, media, consumption, identity, mimetic crisis

Abstract

This article discusses the importance of women hair as an identity symbol in relation with the development of information technology and industry. Women hair has became a commodificated human organ. Advertisements of some hair cosmeti products that showed beautiful image of celebrities' hair have bother women as media consumers. Media has been continuing to reproduce taht image. This because an identity crisis among women that could send them into a condition called mimetic crisis. Women try hard to "become-a-like" the image that shown in media, especially though advertisements there. Then, the meaning of beautiful is constructed by those adversitiments rather yhat by women. Therefore, women face two options : freedom to express themselves in their own style, or drift into media and indutry explanations.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sitti Murniati Muhtar
AU  - Muh Iqbal Sultan
AU  - Andi Subhan Amir
AU  - Sitti Nurfajriani Syam
PY  - 2017/10
DA  - 2017/10
TI  - Hair and Female Identity: Reading Women's Hair in The Mass Media
BT  - Proceedings of the Unhas International Conference on Social and Political Science (UICoSP 2017)
PB  - Atlantis Press
SP  - 101
EP  - 104
SN  - 2352-5398
UR  - https://doi.org/10.2991/uicosp-17.2017.29
DO  - 10.2991/uicosp-17.2017.29
ID  - Muhtar2017/10
ER  -