Digital Transformation, Business Model Innovation and Efficiency in Content Industries: A Review

DOI

10.2991/itmr.7.1.6How to use a DOI?

Keywords

Content Industry; Information Products; Digitization; Business Models; Electronic Markets; Pricing Strategies

Abstract

Owing to the symbolic, highly digitizable nature of the goods the content industry produces, they are highly amenable to digital transformation with radical consequences for businesses selling information products. Digitization and digital networks can save several costs that are inherent in the brick and mortar value chain in the content industry. This transformation creates newer values at several points in the value chain, leading to the emergence of newer business models that enlarge the existing business pie by attracting new customers or encouraging the existing customers to consume more. However, price dispersion that results from product heterogeneity, convenience-seeking user behaviour, consumer awareness, retailer brand equity and trust, and higher switching costs leads to inefficiency in Internet markets. Thus, the pricing strategies suitable for information products differ from that for physical goods - price discrimination and product bundling being two commonly and successfully used pricing strategies for digitized information products.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Rojers P. Joseph
PY  - 2018
DA  - 2018/03/31
TI  - Digital Transformation, Business Model Innovation and Efficiency in Content Industries: A Review
JO  - The International Technology Management Review
SP  - 59
EP  - 70
VL  - 7
IS  - 1
SN  - 1835-5269
UR  - https://doi.org/10.2991/itmr.7.1.6
DO  - 10.2991/itmr.7.1.6
ID  - Joseph2018
ER  -