Regional Brand Management in Financial Industry

DOI

10.2991/iemb-14.2014.24How to use a DOI?

Keywords

Regional brand; origin and development; branding; brand management

Abstract

Regional brand has risen in the world and become the focus of regional managers recently. Through theoretical study on regional branding abroad is still in its infancy, based on the long-term tracking to regional branding of foreign research literature, this thesis conducts existing research review and points out the deficiencies of the existing studies from the origin and the theoretical basis of the brand, the study area and regional brand strategy and management in order to provide information and reference to future regional brand research and practice.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wang Shihe
PY  - 2014/09
DA  - 2014/09
TI  - Regional Brand Management in Financial Industry
BT  - Proceedings of the 2014 Conference on Informatisation in Education, Management and Business
PB  - Atlantis Press
SP  - 85
EP  - 87
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-14.2014.24
DO  - 10.2991/iemb-14.2014.24
ID  - Shihe2014/09
ER  -