Computer Mediated Communication in E- Marketing of Indonesia University Education

DOI

10.2991/iconeg-16.2017.2How to use a DOI?

Keywords

Computer Mediated Communication; E- Marketing; New Media; Cybersociety.

Abstract

The interaction between the communicator (the seller) and the communicant (the consumer) is represented in the form of textually message. Non- verbal message constitues facial expression, gesture, and voice intonation. The emotion symbols found in the textual message are usually used to complete textually verbal message. The new media used as the medium of e-marketing activity are Line, Instagram, Shoppee, twitter. The information and data are collected through a face- to- face interview and social media. The intensively social media interview is conducted with the purpose to investigate the interaction that uses computer mediated communication goes in depth. The aims of article the interaction look like in relation to the emergence of computer mediated communications in e-marketing. Computer mediated communication helps some people with verbal limitation, such as lack of confidence to meet new people, lack of ability to use language properly and etc.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heni Nuraeni Zaenudin
PY  - 2016/12
DA  - 2016/12
TI  - Computer Mediated Communication in E- Marketing of Indonesia University Education
BT  - Proceedings of the International Conference on Ethics in Governance (ICONEG 2016)
PB  - Atlantis Press
SP  - 5
EP  - 9
SN  - 2352-5398
UR  - https://doi.org/10.2991/iconeg-16.2017.2
DO  - 10.2991/iconeg-16.2017.2
ID  - NuraeniZaenudin2016/12
ER  -