What Influence Chinese Rural Migrant Workers’ Opportunity Identification Level in Tourism Industry

DOI

10.2991/bems-19.2019.7How to use a DOI?

Keywords

Rural tourism; Migrant workers returning to their hometowns; Identification of entrepreneurial opportunities; Structural equation model.

Abstract

The identification of entrepreneurial opportunities is a process that must be experienced before returning migrant workers to make formal entrepreneurial decisions. The ability to judge the maturity of entrepreneurial opportunities will directly affect the effectiveness of entrepreneurial decision-making. This paper is based on the survey data on the factors affecting rural tourism migrant workers' entrepreneurial opportunities. Through factor analysis and structural equation model test, proposing countermeasures to improve the ability of migrant workers to return to rural tourism and entrepreneurship opportunities, in order to provide a path reference for potential returning migrant workers and entrepreneurial migrant workers, thus promoting rural tourism. Entrepreneurial development helps rural revitalization.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Wenjun He
AU  - Ying Wang
AU  - Hui Liu
AU  - Jiaxin Qian
AU  - Qimeng Zhuang
PY  - 2019/05
DA  - 2019/05
TI  - What Influence Chinese Rural Migrant Workers’ Opportunity Identification Level in Tourism Industry
BT  - Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)
PB  - Atlantis Press
SP  - 42
EP  - 50
SN  - 2352-5428
UR  - https://doi.org/10.2991/bems-19.2019.7
DO  - 10.2991/bems-19.2019.7
ID  - He2019/05
ER  -