Media-Tech Advancements-Based Mass Communication and SOEs & Public Institutions’ Innovations for Party-Building Publicity and Education in the All-Media Era

DOI

10.2991/assehr.k.211011.057How to use a DOI?

Keywords

media-tech advancement, mass communication, party-building publicity & education, innovation

Abstract

This is an all-media era, for various new media including social media like Weibo and YouTube feature text, graphics, audio and video supported by digital technology, accommodate fragmentation and interactive communication and encourage online/offline social circles integration. This paper first surveys technological advancements and analyzes their impact on media and mass communication in history, then observes various challenges for SOEs and public institutions’ party-building publicity and education, and finally recommends that we should advance with times to break through stereotyped modes and work out innovative strategies.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Sun
AU  - Youbin Chen
AU  - Jinsheng Sun
AU  - Yuke Dan
PY  - 2021
DA  - 2021/10/12
TI  - Media-Tech Advancements-Based Mass Communication and SOEs & Public Institutions’ Innovations for Party-Building Publicity and Education in the All-Media Era
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 319
EP  - 323
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.057
DO  - 10.2991/assehr.k.211011.057
ID  - Sun2021
ER  -