Personal Selling of Musik Ritme Dinamika Production on Instagram

DOI

10.2991/assehr.k.210617.013How to use a DOI?

Keywords

personal selling, social media, instagram

Abstract

Music Rhythm Dinamika Production (MRD Production) is a company engaged in the equipment rental service (production) event/event contractor, which has been established since 2011. The promotional activity used by MRD Production is Personal Selling. Personal selling carried out by MRD Production is unique, namely personal selling through Instagram. This study uses qualitative research methods, with a case study approach, the authors use a single instrumental case study type of research. The result of this research is that Personal Selling MRD Production through Instagram is carried out to carry out consumer targeting activities, where they use advertising and A / B testing. They also use Instagram in their personal selling activities for content planning activities. Research content, define the content, and distribute content via Instagram. They also carry out prospecting, selling, and after-sales activities in implementing personal selling on Instagram. The conclusion in this study is that personal selling via Instagram is effective for marketing a product to consumers.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bagus Pras Wicaksono
AU  - Anne Maryani
AU  - Dadan Mulyana
PY  - 2021
DA  - 2021/06/19
TI  - Personal Selling of Musik Ritme Dinamika Production on Instagram
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 56
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.013
DO  - 10.2991/assehr.k.210617.013
ID  - Wicaksono2021
ER  -