Study on the Intention of Personalized Group Travel

DOI

10.2991/aebmr.k.191225.045How to use a DOI?

Keywords

personalized service, groups service, tourist word-of-mouth, travel safe, personalized group intention

Abstract

With the rapid development of “single economy” in China, and the continuous expansion of customized tourism market, this study explores the impact of personalized services, group services, tourism safety, and tourists’ word-of-mouth on consumers’ personalized group tourism willingness from the perspective of personalized group tourism. In this study, 447 questionnaires were collected, 40 invalid questionnaires and 407 effective samples were deducted, and the effective sample rate was 91%. The results show that personalized service, tourists’ word-of-mouth, group service and tourism safety have significant positive effects on the personalized group intention; especially, personalized service has the greatest impact on the personalized group intention, while tourism safety has only a slight significant impact on the personalized group intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chuting Liu
AU  - Bingxia Guo
AU  - Xinhong Xie
AU  - Delphine Ya-Chu Chan
PY  - 2020
DA  - 2020/01/07
TI  - Study on the Intention of Personalized Group Travel
BT  - Proceedings of the 5th International Conference on Economics, Management, Law and Education (EMLE 2019)
PB  - Atlantis Press
SP  - 256
EP  - 261
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.191225.045
DO  - 10.2991/aebmr.k.191225.045
ID  - Liu2020
ER  -