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Theories and Models Used in Social Marketing

Yıl 2020, Cilt: 23 Sayı: 2, 603 - 621, 30.11.2020
https://doi.org/10.29249/selcuksbmyd.785966

Öz

Kaynakça

  • Ajzen, I., 1985. From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action Control, From Cognition to Behaviour, Springer-Verlag Berlin Heidelberg, 11-39.
  • Andreasen, A. R. 1995. Marketing Social Change San Francisco: Jossey-Bass Publishers.
  • Andreasen, A. R. 1997. Challenges for the science and practice of social marketing. In M. E. Goldberg, M. Fishbein, & S. E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Andreasen, A.R., 2006. Social Marketing in the 21st Century. Sage Publications Ltd, California.
  • Apay, A. 2007. Yetişkinlerin tedbirsiz davranmasını belirleyen etkenlerin incelenmesi. Ankara Üniversitesi Eğitim Bilimleri Enstitüsü Doktora Tezi, Ankara.
  • Baranowski, T., Cheryl L. P. and Guy S. P. 1997. Social cognitive theory in health behavior and health education (2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 153-178.
  • Berkowitz, J. M., Huhman, M., Heitzler, C. D., Potter, L. D., Nolin, M. J., and Banspach, S. W. 2008. Overview of formative, process, and outcome evaluation methods used in the VERBTM Campaign. American Journal of Preventive Medicine, 34(6 Suppl), S222–S229.
  • Bickman, L. 1972. Environmental attitudes and actions. Journal of Social Psychology, 87, 323–324.
  • Brennan L., Fry, M., Previte. J. 2015. Strengthening social marketing research: Harnessing “insight” through ethnography Australasian Marketing Journal 23, pp. 286–293.
  • Buchanan, D.R., Reddy, S., and Hossain, Z. 1994. Social marketing: A critical appraisal, Health Promotion International 9(1): 49–57.
  • Buyucek, N., Kubacki, K., Rundle-Thiele S., Bo Pang. 2016. A systematic review of stakeholder involvement in social marketing interventions. Australasian Marketing Journal 24, pp:8–19.
  • Coll, R. K. 2006. The role of models, mental models and analogies in chemistry teaching. In P. J. Aubusson, A. G. Harrison & S. M. Ritchie (Eds.), Metaphor and analogy in science education (Vol. 30, pp. 65-77). Printed in the Netherlands.: Springer.
  • Collette, A. T., & Chiappetta, E. L. 1984. Science ınstruction in the middle and secondary schools. columbus: Merrill Publishing Company.
  • Çelik, S. 2015. Fen bilgisi öğretmen adaylarının bilimsel modeller ile ilgili anlayışları. EÜFBED - Fen Bilimleri Enstitüsü Dergisi Cilt-Sayı: 8-1, 9-26.
  • Çoknaz D., Özbakır Umut M., Nurtanış Velioğlu M. 2016. sosyal pazarlamada hazır kitleyi bulmak ve haritalamak: baby boomers’larda fiziksel aktiviteye yönelik araştırma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi Aralık, 17(2), 81-105.
  • D’Onofrio, C. N. 1992. Theory and the empowerment of health education practitioners. Health Education Quarterly, 19, pp.385-403.
  • Donovan, J. R., and Henley, N. 2003. Social marketing: Principles and practice. Melbourne, Australia: IP Communications.
  • Fishbein M, ve Ajzen, I., 1975. belief, attitude, ıntention and behavior, an ıntroduction to theory and research. Reading, MA: Addison-Wesley.
  • Fishbein, M., and Yzer, M. C. (2003). Using theory to design effective health behavior interventions. Communication Theory, 32, 164–183.
  • Freeman, R.E., 1984. Stakeholder management: Framework and philosophy. Pitman, Boston.
  • Geller, E. S. 1981. Evaluating energy conservation programs: Is verbal report enough? Journal of Consumer Research, Vol.8, December 1981, 331-335.
  • Geller, E. S., Erickson, J. B. and Buttram, B. A. 1983. Attempts to promote residential water conservation with educational, behavioral and engineering strategies. Population and Environment Behavioral and Social Issues, 6, 96–112.
  • Glanz, Karen, Frances Marcus Lewis and Barbara K. Rimer, eds. 1997. Health Behavior and Health Education (2nd ed). San Francisco: Jossey-Bass Publishers.
  • Glanz, K. ve Rimer, B.K. 2005. Theory at a glance: A guide for health promotion practice (2nd Edition). National Cancer Institute (US). Washington, DC: NIH.
  • Green, L.W., Glanz K, Hochbaum G, 1994. Can we build on, or must we replace, the theories and models in health education? Health Education Research 9: 397–404.
  • Hastings, G. 2003. Relational paradigms in social marketing. Journal of Macromarketing, Vol. 23 No. 1, June 6-15 DOI: 10.1177/0276146703252488
  • Hastings G. and Saren M. 2003. The critical contribution of social marketing Theory and application. Marketing Theory. Volume 3(3): 305–322.
  • Hodgkins S., Rundle-Thiele, S., Knox, K., Kim, J. 2019. Utilising stakeholder theory for social marketing process evaluation in a food waste context. Journal of Social Marketing. Vol. 9 No. 3, pp. 270-287.
  • Housten, F.S. and Gassenheimer, J.B. 1987. Marketing and Exchange. Journal of Marketing 51: 3–18.
  • Huhman, M. E., Potter, L. D., Duke, J. C., Judkins, D. R., Heitzler, C. D., and Wong, F. L. 2007. Evaluation of a national physical activity intervention for children: VERBTM Campaign, 2002–2004. American Journal of Preventive Medicine, 32(1), 38–43.
  • Kocagöz, E. ve Dursun, Y. 2010. Algılanan davranışsal kontrol, Ajzen’in teorisinde nasıl konumlanır? Alternatif model analizleri. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi 12 (19) 139-152.
  • Kotler, P. and Zaltman, G. 1971. Social marketing: an approach to planned social change, Journal of Marketing, Vol. 35, July, 3-12.
  • Kotler, Phillip and Eduardo L. Roberto. 1989. Social marketing: strategies for changing public behavior. New York: The Free Press.
  • Kotler, P. 2000. Marketing management (Millennium Edition). Upper Saddle River, NJ: Prentice Hall International.
  • Kotler, P., Kartajaya H. and Setiawan I. 2010. Marketing 3.0. John Wiley and Sonz, Inc.
  • Lefebvre, R. Craig, Deborah Lurie, Laura Saunders Goodman, Linda Weinberg and Kathleen Loughrey 1995. Social marketing and nutrition education: Inappropriate or misunderstood?” Journal of Nutrition Education 27 (3), 146-150.
  • Lefebvre, R.C., Carol Olander and Elyse Levine 1999. The ımpact of multiple channel delivery of nutrition messages on student knowledge, motivation and behavior: results from the team nutrition pilot study. Social Marketing Quarterly 5(3), 90-98.
  • Lefebvre, R. C. 2000. Theories and models in social marketing. In PN Bloom & GT Gundlach (Eds.), Handbook of Marketing and Society, Newbury Park, CA: Sage Publications.
  • Luca, N. R. and Suggs, L. S. 2013. Theory and model use in social marketing health ınterventions, Journal of Health Communication, 18:1, 20-40, DOI:10.1080/10810730.2012.688243.
  • MacFadyen, L., Stead, M., & Hastings, G., 1999. Synopsis of social marketing. Retrieved June 4, 2005, from: http://www.ism.stir.ac.uk/pdf docs/socialmarketing.pdf.
  • Maibach, E.W. and Cotton, D. 1995. Moving people to behaviour change: A staged social cognitive approach to message design. In E. Maibach and R.L. Parrott (eds) Designing Health Messages. Approaches From Communication Theory and Public Health Practice, pp 41–64. Newbury Park, CA: Sage Publications.
  • Manstead, A. S. R., 2001. Attitudes and behavior, In N. J. Smelser & P. B. Baltes (Eds.), International Encyclopedia of the Social and Behavioral Sciences, Oxford: Pergamon, 909-913.
  • Marcus, Bess H., Stephen W. Banspach, R. Craig Lefebvre, Joseph S. Rossi, Richard A. Carleton and David b. Abrams. 1992. Using the stages of change model to increase the adoption of physical activity among community participants. American Journal of Health Promotion, 6 (6), 424-429.
  • McKie, D. and Toledano, M. 2008. Dangerous liaison or perfect match? Public relations and social marketing. Public Relations Review 34 (2008) 318–324.
  • Menegaki, A.N., 2012. A social marketing mix for renewable energy in Europe based on consumer stated preference surveys, Renewable Energy, Vol: 39, pp: 30-39.
  • Montano, Daniel E., Kasprzyk, D. and Taplin, S. H. 1997. The theory of reasoned action and the theory of planned behavior,” in Health Behavior and Health Education (2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 85-112.
  • Nalbantoglu, A. 2018. Current problems and applications in marketing ethics. Journal of Social and Humanities Sciences Research (JSHSR). Vol:5 Issue:30 pp:4249-4264.
  • Neuwirth, K., Dunwoody, S. and Griffin, R.J. 2000. Protection Motivation and Risk Communication. Risk Analysis, 20 (5), 721-734.
  • Novelli, W. D. 1990, “Applying Social Marketing to Health Promotion and Disease Prevention,” in Health Behavior and Health Education, Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 342-369.
  • Oh, P. S., and Oh, S. J. 2011. What teachers of science need to know about models: An overview. International Journal of Science Education, 33(8), 1109-1130.
  • Oldenburg, Brian, Deborah M. Hardcastle and Gerjo Kok. 1997. Diffusion of Innovations. In Health Behavior and Health Education(2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 270-286.
  • omer-demir.net/sosyalbilimlersozlugu/degisim-kurami/(Erişim tarihi: 16.08.2020)
  • www.orau.gov, “Key Social Marketing Concepts”. (Erişim tarihi: 25.08.2020)
  • Özata, F. Z. ve Kapusuz, S. 2019. Aşı kararsızlığı ve aşı reddi konusuna sosyal pazarlama bakış açısından çözüm önerileri. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Cilt/Vol: 20 – Sayı/No: 1, sf:65-83.
  • Price, S. M., Huhman, M., & Potter, L. D. 2008. Influencing the parents of children aged 9–13 years: Findings from the VERBTM Campaign. American Journal of Preventive Medicine, 34(6 Suppl 1), S267–S274.
  • Prochaska, James O. and Wayne F. Velicer. 1997. The transtheoretical model of health behavior change. American Journal of Health Promotion, 12 (1), 38-48.
  • Rippetoe, P.A. and Rogers, R.W. 1987. Effects of components of protection motivation theory on adaptiveand maladaptive coping with a health threat. Journal of Personality and Social Psychology,3, 596–604.
  • Rogers, Everett M. 1983. Diffusion of Innovations. New York: The Free Press.
  • Rogers, R.W. 1975. A protection motivation theory of fear appeals and attitude change. The Journal of Psychology,91, 93–114.
  • Rogers, R.W. 1983. Cognitive and physiological processes in fear appeals and attitude change: a revisedtheory of protection motivation. In: Caicioppo, B.L., Petty, L.L. and Shapiro, D. (Eds.),SocialPsychophysiology:A Source Book, pp. 153–176. Guilford, London.
  • Sutton, Sharyn M., George I. Balch and R. Craig Lefebvre. 1995. Strategic questions for consumer-based health communication, Public Health Reports, 9, 725-733.
  • Thackeray, Rosemary and Neiger, Brad L. 2000. Establishing a relationship between behavior change theory and social marketing: implications for health education, Journal of Health Education, 31:6, 331-335.
  • Tweneboah-Koduah, E. Y., Adams, M., Acheampong, G. 2019. The role of theories in social marketing in predicting physical activity behavior among the youth. Journal of Social Marketing. Vol. 9 No. 4, pp. 398-417.
  • Umeh, K.. 2004. Cognitive appraisals, maladaptive coping, and past behaviour in protection motivation, Psychology & amp; Health, 19:6, 719-735, DOI:10.1080/0887044042000196692
  • Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens and Thomas W. Maloney. 1993. Social marketing for public health. Health Affairs, Summer, 104-119.
  • Winett, Richard A. 1995. A framework for health promotion and disease prevention programs, American Psychologist, 50, 341-350.
  • Wong, F., Huhman, M., Heitzler, C., Asbury, L., Bretthauer-Mueller, R., McCarthy, S., & Londe, P. 2004. VERBTM—A social marketing campaign to increase physical activity among youth. Preventive Chronic Disease, 1(3), 1–7.

Sosyal Pazarlamada Kullanılan Teori ve Modeller

Yıl 2020, Cilt: 23 Sayı: 2, 603 - 621, 30.11.2020
https://doi.org/10.29249/selcuksbmyd.785966

Öz

Teoriler, olgu ve olayların karmaşıklıklarını insan kavrayışı için çözen ve basitleştiren, birbiriyle ilişkili bir dizi kavram, tanım ve önermelerdir. Modeller ise, olgu ve kavramların anlaşılabilir formalarını oluşturan, vakaları görselleştiren, bilimsel olgulara izahlar getiren şekiller ve önermeler olarak tanımlamaktadır (Coll, 2006). Son yirmi yıldır sosyal pazarlamada teori ve model kullanımı çokça tartışılmakta, araştırmacılar ve uygulamacılar teori ve model kullanımına önem göstermeye davet edilmektedir. Bununla birlikte yapılan araştırmalar pek çok sosyal pazarlamacının teori ve model ayrımını yapamadığını, hangi sosyal müdahale için hangi teori ve modellerin kullanıldığı konusunda bilgi sahibi olmadığını, sosyal müdahalelerin betimleyici araştırma, uygulama ve değerlendirme süreçlerinde teori ve modellerden nasıl yararlanabilecekleri hakkında her hangi bir fikir sahibi olmadığını ortaya koymaktadır. Söz konusu eksikliklerin giderilmesine akademik katkı sunmak adına çalışmada teori ve model kullanımının önemi, sosyal pazarlamada kullanılan teori ve modellerin neler olduğu ve nasıl kullanıldığı ele alınmıştır. Yapılan literatür araştırması çerçevesinde sosyal pazarlama müdahalelerinde en çok kullanılan teori ve modeller bir araya getirilmiş ve örnek uygulamalarla açıklanmıştır. Yine bu teori ve modellerin sosyal müdahalenin hangi aşamalarında kullanılabileceği aktarılmış, verilen bilgiler tablo aracılığıyla özetlenerek araştırmacıların istifadesine sunulmuştur.

Kaynakça

  • Ajzen, I., 1985. From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action Control, From Cognition to Behaviour, Springer-Verlag Berlin Heidelberg, 11-39.
  • Andreasen, A. R. 1995. Marketing Social Change San Francisco: Jossey-Bass Publishers.
  • Andreasen, A. R. 1997. Challenges for the science and practice of social marketing. In M. E. Goldberg, M. Fishbein, & S. E. Middlestadt (Eds.), Social marketing: Theoretical and practical perspectives. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Andreasen, A.R., 2006. Social Marketing in the 21st Century. Sage Publications Ltd, California.
  • Apay, A. 2007. Yetişkinlerin tedbirsiz davranmasını belirleyen etkenlerin incelenmesi. Ankara Üniversitesi Eğitim Bilimleri Enstitüsü Doktora Tezi, Ankara.
  • Baranowski, T., Cheryl L. P. and Guy S. P. 1997. Social cognitive theory in health behavior and health education (2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 153-178.
  • Berkowitz, J. M., Huhman, M., Heitzler, C. D., Potter, L. D., Nolin, M. J., and Banspach, S. W. 2008. Overview of formative, process, and outcome evaluation methods used in the VERBTM Campaign. American Journal of Preventive Medicine, 34(6 Suppl), S222–S229.
  • Bickman, L. 1972. Environmental attitudes and actions. Journal of Social Psychology, 87, 323–324.
  • Brennan L., Fry, M., Previte. J. 2015. Strengthening social marketing research: Harnessing “insight” through ethnography Australasian Marketing Journal 23, pp. 286–293.
  • Buchanan, D.R., Reddy, S., and Hossain, Z. 1994. Social marketing: A critical appraisal, Health Promotion International 9(1): 49–57.
  • Buyucek, N., Kubacki, K., Rundle-Thiele S., Bo Pang. 2016. A systematic review of stakeholder involvement in social marketing interventions. Australasian Marketing Journal 24, pp:8–19.
  • Coll, R. K. 2006. The role of models, mental models and analogies in chemistry teaching. In P. J. Aubusson, A. G. Harrison & S. M. Ritchie (Eds.), Metaphor and analogy in science education (Vol. 30, pp. 65-77). Printed in the Netherlands.: Springer.
  • Collette, A. T., & Chiappetta, E. L. 1984. Science ınstruction in the middle and secondary schools. columbus: Merrill Publishing Company.
  • Çelik, S. 2015. Fen bilgisi öğretmen adaylarının bilimsel modeller ile ilgili anlayışları. EÜFBED - Fen Bilimleri Enstitüsü Dergisi Cilt-Sayı: 8-1, 9-26.
  • Çoknaz D., Özbakır Umut M., Nurtanış Velioğlu M. 2016. sosyal pazarlamada hazır kitleyi bulmak ve haritalamak: baby boomers’larda fiziksel aktiviteye yönelik araştırma. Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi Aralık, 17(2), 81-105.
  • D’Onofrio, C. N. 1992. Theory and the empowerment of health education practitioners. Health Education Quarterly, 19, pp.385-403.
  • Donovan, J. R., and Henley, N. 2003. Social marketing: Principles and practice. Melbourne, Australia: IP Communications.
  • Fishbein M, ve Ajzen, I., 1975. belief, attitude, ıntention and behavior, an ıntroduction to theory and research. Reading, MA: Addison-Wesley.
  • Fishbein, M., and Yzer, M. C. (2003). Using theory to design effective health behavior interventions. Communication Theory, 32, 164–183.
  • Freeman, R.E., 1984. Stakeholder management: Framework and philosophy. Pitman, Boston.
  • Geller, E. S. 1981. Evaluating energy conservation programs: Is verbal report enough? Journal of Consumer Research, Vol.8, December 1981, 331-335.
  • Geller, E. S., Erickson, J. B. and Buttram, B. A. 1983. Attempts to promote residential water conservation with educational, behavioral and engineering strategies. Population and Environment Behavioral and Social Issues, 6, 96–112.
  • Glanz, Karen, Frances Marcus Lewis and Barbara K. Rimer, eds. 1997. Health Behavior and Health Education (2nd ed). San Francisco: Jossey-Bass Publishers.
  • Glanz, K. ve Rimer, B.K. 2005. Theory at a glance: A guide for health promotion practice (2nd Edition). National Cancer Institute (US). Washington, DC: NIH.
  • Green, L.W., Glanz K, Hochbaum G, 1994. Can we build on, or must we replace, the theories and models in health education? Health Education Research 9: 397–404.
  • Hastings, G. 2003. Relational paradigms in social marketing. Journal of Macromarketing, Vol. 23 No. 1, June 6-15 DOI: 10.1177/0276146703252488
  • Hastings G. and Saren M. 2003. The critical contribution of social marketing Theory and application. Marketing Theory. Volume 3(3): 305–322.
  • Hodgkins S., Rundle-Thiele, S., Knox, K., Kim, J. 2019. Utilising stakeholder theory for social marketing process evaluation in a food waste context. Journal of Social Marketing. Vol. 9 No. 3, pp. 270-287.
  • Housten, F.S. and Gassenheimer, J.B. 1987. Marketing and Exchange. Journal of Marketing 51: 3–18.
  • Huhman, M. E., Potter, L. D., Duke, J. C., Judkins, D. R., Heitzler, C. D., and Wong, F. L. 2007. Evaluation of a national physical activity intervention for children: VERBTM Campaign, 2002–2004. American Journal of Preventive Medicine, 32(1), 38–43.
  • Kocagöz, E. ve Dursun, Y. 2010. Algılanan davranışsal kontrol, Ajzen’in teorisinde nasıl konumlanır? Alternatif model analizleri. KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi 12 (19) 139-152.
  • Kotler, P. and Zaltman, G. 1971. Social marketing: an approach to planned social change, Journal of Marketing, Vol. 35, July, 3-12.
  • Kotler, Phillip and Eduardo L. Roberto. 1989. Social marketing: strategies for changing public behavior. New York: The Free Press.
  • Kotler, P. 2000. Marketing management (Millennium Edition). Upper Saddle River, NJ: Prentice Hall International.
  • Kotler, P., Kartajaya H. and Setiawan I. 2010. Marketing 3.0. John Wiley and Sonz, Inc.
  • Lefebvre, R. Craig, Deborah Lurie, Laura Saunders Goodman, Linda Weinberg and Kathleen Loughrey 1995. Social marketing and nutrition education: Inappropriate or misunderstood?” Journal of Nutrition Education 27 (3), 146-150.
  • Lefebvre, R.C., Carol Olander and Elyse Levine 1999. The ımpact of multiple channel delivery of nutrition messages on student knowledge, motivation and behavior: results from the team nutrition pilot study. Social Marketing Quarterly 5(3), 90-98.
  • Lefebvre, R. C. 2000. Theories and models in social marketing. In PN Bloom & GT Gundlach (Eds.), Handbook of Marketing and Society, Newbury Park, CA: Sage Publications.
  • Luca, N. R. and Suggs, L. S. 2013. Theory and model use in social marketing health ınterventions, Journal of Health Communication, 18:1, 20-40, DOI:10.1080/10810730.2012.688243.
  • MacFadyen, L., Stead, M., & Hastings, G., 1999. Synopsis of social marketing. Retrieved June 4, 2005, from: http://www.ism.stir.ac.uk/pdf docs/socialmarketing.pdf.
  • Maibach, E.W. and Cotton, D. 1995. Moving people to behaviour change: A staged social cognitive approach to message design. In E. Maibach and R.L. Parrott (eds) Designing Health Messages. Approaches From Communication Theory and Public Health Practice, pp 41–64. Newbury Park, CA: Sage Publications.
  • Manstead, A. S. R., 2001. Attitudes and behavior, In N. J. Smelser & P. B. Baltes (Eds.), International Encyclopedia of the Social and Behavioral Sciences, Oxford: Pergamon, 909-913.
  • Marcus, Bess H., Stephen W. Banspach, R. Craig Lefebvre, Joseph S. Rossi, Richard A. Carleton and David b. Abrams. 1992. Using the stages of change model to increase the adoption of physical activity among community participants. American Journal of Health Promotion, 6 (6), 424-429.
  • McKie, D. and Toledano, M. 2008. Dangerous liaison or perfect match? Public relations and social marketing. Public Relations Review 34 (2008) 318–324.
  • Menegaki, A.N., 2012. A social marketing mix for renewable energy in Europe based on consumer stated preference surveys, Renewable Energy, Vol: 39, pp: 30-39.
  • Montano, Daniel E., Kasprzyk, D. and Taplin, S. H. 1997. The theory of reasoned action and the theory of planned behavior,” in Health Behavior and Health Education (2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 85-112.
  • Nalbantoglu, A. 2018. Current problems and applications in marketing ethics. Journal of Social and Humanities Sciences Research (JSHSR). Vol:5 Issue:30 pp:4249-4264.
  • Neuwirth, K., Dunwoody, S. and Griffin, R.J. 2000. Protection Motivation and Risk Communication. Risk Analysis, 20 (5), 721-734.
  • Novelli, W. D. 1990, “Applying Social Marketing to Health Promotion and Disease Prevention,” in Health Behavior and Health Education, Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 342-369.
  • Oh, P. S., and Oh, S. J. 2011. What teachers of science need to know about models: An overview. International Journal of Science Education, 33(8), 1109-1130.
  • Oldenburg, Brian, Deborah M. Hardcastle and Gerjo Kok. 1997. Diffusion of Innovations. In Health Behavior and Health Education(2nd ed), Karen Glanz, F.M. Lewis and B.K. Rimer, eds, San Francisco: Jossey-Bass Publishers, 270-286.
  • omer-demir.net/sosyalbilimlersozlugu/degisim-kurami/(Erişim tarihi: 16.08.2020)
  • www.orau.gov, “Key Social Marketing Concepts”. (Erişim tarihi: 25.08.2020)
  • Özata, F. Z. ve Kapusuz, S. 2019. Aşı kararsızlığı ve aşı reddi konusuna sosyal pazarlama bakış açısından çözüm önerileri. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Cilt/Vol: 20 – Sayı/No: 1, sf:65-83.
  • Price, S. M., Huhman, M., & Potter, L. D. 2008. Influencing the parents of children aged 9–13 years: Findings from the VERBTM Campaign. American Journal of Preventive Medicine, 34(6 Suppl 1), S267–S274.
  • Prochaska, James O. and Wayne F. Velicer. 1997. The transtheoretical model of health behavior change. American Journal of Health Promotion, 12 (1), 38-48.
  • Rippetoe, P.A. and Rogers, R.W. 1987. Effects of components of protection motivation theory on adaptiveand maladaptive coping with a health threat. Journal of Personality and Social Psychology,3, 596–604.
  • Rogers, Everett M. 1983. Diffusion of Innovations. New York: The Free Press.
  • Rogers, R.W. 1975. A protection motivation theory of fear appeals and attitude change. The Journal of Psychology,91, 93–114.
  • Rogers, R.W. 1983. Cognitive and physiological processes in fear appeals and attitude change: a revisedtheory of protection motivation. In: Caicioppo, B.L., Petty, L.L. and Shapiro, D. (Eds.),SocialPsychophysiology:A Source Book, pp. 153–176. Guilford, London.
  • Sutton, Sharyn M., George I. Balch and R. Craig Lefebvre. 1995. Strategic questions for consumer-based health communication, Public Health Reports, 9, 725-733.
  • Thackeray, Rosemary and Neiger, Brad L. 2000. Establishing a relationship between behavior change theory and social marketing: implications for health education, Journal of Health Education, 31:6, 331-335.
  • Tweneboah-Koduah, E. Y., Adams, M., Acheampong, G. 2019. The role of theories in social marketing in predicting physical activity behavior among the youth. Journal of Social Marketing. Vol. 9 No. 4, pp. 398-417.
  • Umeh, K.. 2004. Cognitive appraisals, maladaptive coping, and past behaviour in protection motivation, Psychology & amp; Health, 19:6, 719-735, DOI:10.1080/0887044042000196692
  • Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens and Thomas W. Maloney. 1993. Social marketing for public health. Health Affairs, Summer, 104-119.
  • Winett, Richard A. 1995. A framework for health promotion and disease prevention programs, American Psychologist, 50, 341-350.
  • Wong, F., Huhman, M., Heitzler, C., Asbury, L., Bretthauer-Mueller, R., McCarthy, S., & Londe, P. 2004. VERBTM—A social marketing campaign to increase physical activity among youth. Preventive Chronic Disease, 1(3), 1–7.
Toplam 67 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Derleme
Yazarlar

Tolga Şentürk 0000-0002-9103-3048

Yayımlanma Tarihi 30 Kasım 2020
Gönderilme Tarihi 26 Ağustos 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 23 Sayı: 2

Kaynak Göster

APA Şentürk, T. (2020). Sosyal Pazarlamada Kullanılan Teori ve Modeller. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 23(2), 603-621. https://doi.org/10.29249/selcuksbmyd.785966

Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi Creative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY NC) ile lisanslanmıştır.