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İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Yıl 2021, Cilt: 6 Sayı: 1, 135 - 150, 31.03.2021
https://doi.org/10.29106/fesa.857470

Öz

Bu çalışmanın amacı, işveren markasının örgütsel bağlılık üzerindeki etkisinde örgütsel özdeşleşmenin aracılık rolünün Sosyal Kimlik Kuramı bağlamında araştırılmasıdır. Araştırmanın verileri, İstanbul il sınırları içerisinde hizmet sektöründe faaliyet gösteren işletmelerde çalışan toplam 300 beyaz yakalı işgörenden anket tekniği ile toplanmıştır. Yapılan analizler neticesinde işveren markasının, örgütsel bağlılığı ve örgütsel özdeşleşmeyi pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Örgütsel özdeşleşmenin de örgütel bağlılığı pozitif yönde anlamlı olarak etkilediği bulgusu elde edilmiştir. Aracılık analizi neticesinde ise örgütsel özdeşleşmenin, işveren markası ile örgütsel bağlılık arasındaki ilişkide kısmi aracılık rolü olduğu tespit edilmiştir.

Kaynakça

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Toplam 97 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Ayşem Timur Bu kişi benim 0000-0003-0542-8703

Nihal Kartaltepe Behram 0000-0003-2291-9117

Yayımlanma Tarihi 31 Mart 2021
Gönderilme Tarihi 10 Ocak 2021
Kabul Tarihi 15 Mart 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 6 Sayı: 1

Kaynak Göster

APA Timur, A., & Kartaltepe Behram, N. (2021). İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi Ve Sosyal Araştırmalar Dergisi, 6(1), 135-150. https://doi.org/10.29106/fesa.857470