Araştırma Makalesi
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KOBİ'lerde Stratejik Yönelimlerin Örgütsel Dayanıklılık Üzerine Etkisi: Pandemi Deneyimi

Yıl 2023, Cilt: 7 Sayı: 1, 481 - 509, 31.01.2023
https://doi.org/10.29023/alanyaakademik.1171041

Öz

Bu araştırma COVID-19 pandemisi ile iş çevrelerinde gelişen süreçten en çok etkilenen grupta yer alan KOBİ'lerin stratejik yönelimlerinin örgütsel dayanıklılıklarına etkisini incelemektedir. Veriler, Türkiye'de hizmet sektöründe faaliyet gösteren 500 KOBİ’nin sahip/ortak/üst düzey yöneticisi ile görüşülerek yüz yüze anket yöntemiyle toplanmıştır. Araştırma modeli ve hipotezler Yapısal Eşitlik Modellemesi tekniği kullanılarak incelenmiştir. Analiz sonuçlarına göre teknoloji yönelimi, pazar yönelimi, girişimsel yönelim ve öğrenme yöneliminin örgütsel dayanıklılığı anlamlı ve pozitif yönlü etkilediği tespit edilmiştir. Ayrıca araştırma sonuçlarına göre teknoloji yönelimi örgütsel dayanıklılığı görece en fazla etkileyen stratejik yönelimken, firmaların çoklu stratejik yönelimlere sahip olması örgütsel dayanıklılığa sahip olmalarına olumlu katkılar sunacaktır. Bu araştırma, bakış açısı ve bulgularıyla hem ilgili literatür hem de uygulayıcılar için katkı sağlayıcı nitelik taşımaktadır.

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The Effect of Strategic Orientations on Organizational Resilience in SMEs: The Pandemic Experience

Yıl 2023, Cilt: 7 Sayı: 1, 481 - 509, 31.01.2023
https://doi.org/10.29023/alanyaakademik.1171041

Öz

This research examines the impact of the strategic orientations of SMEs, which are in the group most affected by the COVID-19 pandemic and the process developing in the business environment, on their organizational resilience. The data were collected by face-to-face survey method by interviewing the owners/partners/senior managers of 500 SMEs operating in the service sector in Turkey. The research model and hypotheses were analyzed using the Structural Equation Modeling technique. According to the analysis results, it has been determined that technology orientation, market orientation, entrepreneurial orientation, and learning orientation affect organizational resilience significantly and positively. In addition, according to the results of the research, technology orientation is the strategic orientation that affects organizational resilience the most, while firms' having multiple strategic orientations will contribute positively to their organizational resilience. This research contributes to the relevant literature and practitioners with its perspective and findings.

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  • PRAYAG, G., CHOWDHURY, M., SPECTOR, S., & ORCHISTON, C. (2018). Organizational resilience and financial performance. Annals of Tourism Research, 73(C), 193-196.
  • QUINTON, S., CANHOTO, A., MOLINILLO, S., PERA, R., & BUDHATHOKI, T. (2018). Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy. Journal of Strategic Marketing, 26(5), 427-439.
  • RAMACHANDRAN, I., LENGNICK-HALL, C. A., & BADRINARAYANAN, V. (2019). Enabling and leveraging ambidexterity: influence of strategic orientations and knowledge stock. Journal of Knowledge Management, 23(6), 1136-1156.
  • ROBERTSON, J., BOTHA, E., WALKER, B., WORDSWORTH, R., & BALZAROVA, M. (2022). Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19. International Journal of Retail & Distribution Management, Vol. ahead-of-print No. ahead-of-print.
  • RODRIGUEZ-SANCHEZ, A., GUINOT, J., CHIVA, R., & LOPEZ-CABRALES, A. (2021). How to emerge stronger: Antecedents and consequences of organizational resilience. Journal of Management & Organization, 27(3), 442-459.
  • RUIZ-ALBA, J. L., GUESALAGA, R., AYESTARAN, R., & MORALES MEDIANO, J. (2020). Interfunctional coordination: the role of digitalization. Journal of Business & Industrial Marketing, 35(3), 404-419.
  • RUIZ-MARTIN, C., LOPEZ-PAREDES, A., & WAINER, G. (2018). What we know and do not know about organizational resilience. International Journal of Production Management and Engineering, 6(1), 11–28.
  • SAHI, G. K., GUPTA, M. C., & CHENG, T. C. E. (2020). The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era. International Journal of Production Economics 220, 107395.
  • SALAVOU, H. (2004). The concept of innovativeness: Should we need to focus? European Journal of Innovation Management, 7(1): 33-44.
  • SCHUMACKER, R. E., & LOMAX, R. G. (2012). A beginner's guide to structural equation modeling. New York, NY, USA: Routledge
  • SGRO, F., PALAZZI, F., & CIAMBOTTI, M. (2021). What leads to SMEs continuity?. Beyond the crısıs: what is the future for small businesses?, 93.
  • SHIM, Y., SEO, J., & PARK, E. (2021). A Study on the strategic orientation and the performance of IT startups: The Moderating effect of corporate social responsibility orientation. Asia-Pacific Journal of Business Venturing and Entrepreneurship 16(1): 127-138.
  • SLATER, S. F., OLSON, E. M., & HULT, G. T. M. (2006). The moderating influence of strategic orientation on the strategy formation capability–performance relationship. Strategic Management Journal, 27(12), 1221-1231.
  • STRESE, S., KELLER, M., FLATTEN, T. C., & BRETTEL, M. (2018). CEOs' passion for inventing and radical innovations in SMEs: The moderating effect of shared vision. Journal of Small Business Management, 56(3), 435-452.
  • SUN, X., & ZHANG, Q. (2021). Building digital incentives for digital customer orientation in platform ecosystems. Journal of Business Research, 137, 555-566.
  • SUTCLIFFE, K. M., & VOGUS, T. (2003). Organizing for resilience. Cameron, K., Dutton, J. E. ve Quinn, R. (Ed.), Positive Organizational Scholarship (s.94-121) içerisinde. San Francisco, CA, USA: Berrett-Koehler.
  • SYAHRIAL, H., & NOFRIZA, B. (2022). The Effect of Market Orientation and Product Innovation on Performance-Mediated Competitive Advantage Marketing (Case Study of MSME Boutiq Women in Medan Market Center). International Journal of Applied Finance and Business Studies, 10(1), 23-30.
  • THEODOSIOU, M., KEHAGIAS, J., & KATSIKEA, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organisations. Industrial Marketing Management, 41, 1058–1070.
  • TORTORELLA, G. L., FOGLIATTO, F. S., SAURIN, T. A., TONETTO, L. M., & MCFARLANE, D. (2022). Contributions of Healthcare 4.0 digital applications to the resilience of healthcare organizations during the COVID-19 outbreak. Technovation 111, 102379.
  • TÜRKİYE İSTATİSTİK KURUMU. (2020a). Küçük ve orta büyüklükteki girişim istatistikleri, 2020. Erişim adresi: https://data.tuik.gov.tr/Bulten/Index?p=Kucuk-ve-Orta-Buyuklukteki-Girisim-Istatistikleri-2020-41129 Erişim tarihi: 22.08.2022
  • TÜRKİYE İSTATİSTİK KURUMU. (2020b). Yıllık sanayi ve hizmet istatistikleri, 2020. Erişim adresi: https://data.tuik.gov.tr/Bulten/Index?p=Yillik-Sanayi-ve-Hizmet-Istatistikleri-2020-37190 Erişim tarihi: 22.08.2022
  • UDRIYAH, U., THAM, J., & AZAM, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.
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  • URBANO, D., GUERRERO, M., FERREIRA, J. J., & FERNANDES, C. I. (2019). New technology entrepreneurship initiatives: Which strategic orientations and environmental conditions matter in the new socio-economic landscape?. The Journal of Technology Transfer, 44(5), 1577-1602.
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  • WALES, W. J., COVIN, J. G., & MONSEN, E. (2020). Entrepreneurial orientation: The necessity of a multilevel conceptualization. Strategic Entrepreneurship Journal, 14(4), 639-660.
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  • WIELAND, A., & WALLENBURG, C. M. (2012). Dealing with supply chain risks: Linking risk management practices and strategies to performance. International Journal of Physical Distribution & Logistics Management,42(10), 887-905.
  • YILMAZ, K., & KARAKAYA, A. (2019). İşletmelerin stratejik yönelimleri ve etkin iş sürekliliği yönetimi arasındaki ilişkiler: İstanbul Sanayi Odası (İSO) 2015 birinci 500 sanayi kuruluşu üzerinde yapılan araştırma. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 8 (4), 3230-3251.
  • YOO, J., & KIM, J. (2019). The effects of entrepreneurial orientation and environmental uncertainty on Korean technology firms’ R&D investment. Journal of Open Innovation: Technology, Market, and Complexity, 5(2), 29.
  • ZHANG, J., LONG, J., & VON SCHAEWEN, A. M. E. (2021). How does digital transformation improve organizational resilience?— findings from PLS-SEM and fsQCA. Sustainability, 13(20), 11487.
  • ZHONG, M. (2021). Research on the organizational resilience construction of SMEs under the background of VUCA. 2021 International Conference on Electronic Commerce, Engineering Management and Information Systems, (s. 438-443) içinde. UK: Francis Academic Press.
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  • ZIGHAN, S., ABUALQUMBOZ, M., DWAIKAT, N., & ALKALHA, Z. (2021). The role of entrepreneurial orientation in developing SMEs resilience capabilities throughout COVID-19. The International Journal of Entrepreneurship and Innovation, 1-13.
Toplam 144 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Finans
Bölüm Makaleler
Yazarlar

Halil Yorulmaz 0000-0002-4497-323X

Elif Baykal 0000-0002-4966-8074

Yayımlanma Tarihi 31 Ocak 2023
Kabul Tarihi 26 Aralık 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 1

Kaynak Göster

APA Yorulmaz, H., & Baykal, E. (2023). KOBİ’lerde Stratejik Yönelimlerin Örgütsel Dayanıklılık Üzerine Etkisi: Pandemi Deneyimi. Alanya Akademik Bakış, 7(1), 481-509. https://doi.org/10.29023/alanyaakademik.1171041