日本食生活学会誌
Online ISSN : 1881-2368
Print ISSN : 1346-9770
ISSN-L : 1346-9770
論文
弱視者が認識しやすいパッケージの要因に関する実証的研究
水野 智美徳田 克己
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ジャーナル フリー

2022 年 33 巻 2 号 p. 83-90

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 We investigated the appearance of food packages and inconveniences when shopping for low vision people with visual field impairment and clarified the problems.

 In the food packaging survey, 19 survey subjects were shown 55 types of food packages and asked about their problems and reasons. The points that affected the recognition of food were "typeface, size, and color of characters", "arrangement of characters", "contrast with the background of the product" and "package material that reflects light".

 In the survey at the time of shopping, 11 people surveyed were accompanied to hear problems at the shopping floor. The following points were raised as problems that affect food recognition. 1) It is difficult to find the desired manufacturer or brand among many products in similar categories (91%). 2) Products in glass doors or on diagonal display shelves are difficult to see because they cannot be seen up close (73%). 3) The reflection of strong lightning from above makes it difficult to recognize the products (64%). 4) It is difficult to find products without touching them (45%).

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