Author(s)

Yifu Liu

Corresponding Author

Yifu Liu

Abstract

At present, the development of the media industry continues to accelerate, the structure continues to optimize, the industry integration continues and the new media presents a leaping development momentum. This paper expounds the current situation and problems of the development of financial and media integration in China, analyses and introduces the best three major media WeChat, micro-blog and APP. Finally, combined with the experience of financial and media integration development at home and abroad, this paper puts forward some ideas for the healthy and rapid development of China's financial and media industry.

Keywords

Media Industry, Financial, Integration, Development, Government Support