Frontiers in Educational Research, 2022, 5(15); doi: 10.25236/FER.2022.051510.
Chen Sun
Global Engagement Academy, School of Culture and Communication, Shandong University, Weihai, China
To explore how the educational publishing industry is responding to the global digital trend, this paper analyses the changing business models of three of the world's leading educational publishers, including Pearson, McGraw Hill, and Houghton Mifflin Harcourt, and finds that they have all chosen to adopt a reader-centric business model. Faced with the trend towards digital technology, educational publishers have the potential to become competitive employers with their vast book resources and partnership opportunities. However, educational publishers are equally exposed to cross-industry competition, adaptive challenges, and cyber-hacking.
Educational publishing industry; Business model; Digitalization
Chen Sun. The Future of Educational Publishing Industry: Exploration Based on Existing Business Models. Frontiers in Educational Research (2022) Vol. 5, Issue 15:46-50. https://doi.org/10.25236/FER.2022.051510.
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