Frontiers in Art Research, 2022, 4(2); doi: 10.25236/FAR.2022.040207.
Wang Yicong
Beijing University, School of Arts, Beijing, China
In the era of mobile Internet, the way of information dissemination has changed profoundly, and the inheritance and development of opera art cannot be separated from the change and innovation of communication media, and the general trend of media integration has made the cultural communication pattern of opera broader. Traditional Chinese opera has been favored by various literary creators since the beginning, and during the long-term practice of Internet content production, a number of high-quality works using traditional Chinese opera as the original inspiration have emerged in the Chinese cultural market. In the context of the media convergence era, multiple factors from both internal and external sources have made the future inheritance and reproduction of traditional Chinese opera culture face certain dilemmas. How should the heritage of opera culture adhere to the righteousness and innovation, grasp the opportunity of the development of the times, realize the value of communication through the emerging media, as well as the production and broadcast mode of network sensitization, production mode diversification, etc., in order to achieve the sustainable development of opera art.
media convergence, opera art, communication strategy, production and broadcasting mode, networking
Wang Yicong. A Study of Strategies for High-Quality Communication of Opera Culture in the Context of Media Integration - On the Networked Survival of Opera Culture. Frontiers in Art Research (2022) Vol. 4, Issue 2: 35-41. https://doi.org/10.25236/FAR.2022.040207.
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