Author(s)

Huaming Chen, Jia Liu, Zhihong Zhang

Corresponding Author

Jia Liu

ABSTRACT

Meme has evolved from characters to figurative icons and then to images and videos. Nowadays it has become an indispensable means of communication in people's life and a pop culture phenomenon in the age of social media. This paper will analyze the visual presentation and meaning shift of memes from the perspective of visual rhetoric, and it reaches the conclusion that the meaning of the memes presents shift in symbolic, entertaining and emotional expression.

KEYWORDS

Memes, Visual rhetoric, Meaning shift