Introduction. Among the current global trends, it is worth highlighting the problem of ensuring environmental safety as a priority for the sustainable development of countries and regions. The most rational way to solve this problem is to follow the concept of «Green Growth», the main principle of which is to conserve natural resource potential by moving away from the practice of imposing sanctions and environmental restrictions in favor of creating low-waste and waste-free production, emissions from which are used several times or are subject to complete disposal. Using the example of the development of innovative technologies in polymer chemistry of the Kabardino-Balkarian Republic, the article substantiates the relevance of creating and promoting regional eco–oriented innovative startups, effective not only from the point of view of ensuring environmental safety of the population of the regions of the country, but also in the socio-economic aspect, since waste-free innovative technologies Environmental safety is one of the most pressing problems of the modern period of social development and it is associated mainly with the growth of the world’s population, the increase in production capacity and the social processes of people’s lives. Ensuring environmental safety is one of the criteria for the sustainability of regional development, which, in addition to socio-economic well-being and improving the quality of life of people, includes environmental well-being and the integrity of the natural environment. Based on this, it can be stated that in the process of ensuring the environmental safety of regions, it is necessary to take into account all issues of interaction between people and the natural environment (environmental protection, flora, fauna, ensuring high quality food, clean air, water surfaces, etc.) in order to achieve not only the environmental well-being of the population, but also the integrity of the natural environment, regardless of the well-being of people. The purpose of the study is to substantiate the rationality of following the “green” socio-economic concept of regional development through the modernization of production facilities, the use of eco-innovations, the development and promotion of fully or partially regenerated environmentally-oriented start-ups, both from the point of view of increasing the socio-economic criteria of regional development and from the side of ensuring environmental safety. Research objectives that allowed us to achieve our goal: - assessment of the regulatory and legislative “agenda” and guidelines for the country’s development in the field of ensuring socio-ecological and economic sustainability; - analysis of global and Russian trends in the development of polymer chemistry; - study of the economic efficiency and environmental feasibility of creating and implementing environmentallyoriented startups using the example of the CBD polymer chemistry industry. Research methods. The study used methods such as analyzing data and information on the current state of polymer chemistry and its impact on the environment in order to identify key problem areas and growth areas; synthesis of various data and information on new technologies and materials in polymer chemistry to identify potential pathways for the development of more environmentally friendly alternatives; the method of summarizing the research results made it possible to identify the main patterns and trends in the development of environmentally-oriented economics in polymer chemistry; the use of induction made it possible to identify general patterns based on observations and data, which helped in the formulation of new hypotheses and ideas. The deductive method was used to test hypotheses and theories developed through induction. The use of a systems approach made it possible to consider polymer chemistry in the context of a broader ecological system and to explore the relationships between various elements of this system. The use of a variety of methods and techniques made it possible to obtain a more complete and comprehensive understanding of the problems and prospects for the development of environmentally-oriented economics in polymer chemistry and to propose practical solutions to improve the situation.