Recent data-centric technologies push the fusion of two industrial groups, data generators (e.g. manufacturing and consumer services) and data processors (e.g. IT and net services). The mixture of two sectors forms the new industrial structure, IoT ecosystem. The investment of AI accelerates this structural change as it provides the grand framework for new services in IoT ecosystem with the commoditization of IoT devices and big data technology. Firms try to adapt themselves to the new environment, but they often experience the difficulties because this fusion wants their business regime and organization drastically change. Data-centric technologies easily connect two services that used to be for totally different users, and they also give a new role for business units to exploit the opportunities. Firms need to deal with this change, carefully eyeing the human resource and organizational structure of their firms and also noticing the competition landscape from macro perspectives.