Central European Business Review 2016, 5(4):61-70 | DOI: 10.18267/j.cebr.167

Work-Related Attitudes of Czech Generation Z: International Comparison

Jaroslava Kubátová
Jaroslava Kubátová, Ph.D., Associate Professor, Faculty of Arts, Palacky University in Olomouc, Czech Republic, jaroslava.kubatova@upol.cz

The goal of this article is to present work-related attitudes of a sample of Czech Generation Z and their comparison to the results of an international research study. Currently, there are three important trends influencing the labor market: (1) the origin and development of a ubiquitous working environment, (2) the thriving of coworking centers, and (3) Generation Z's entering the labor market. Instead of traditional jobs, the bearers of human capital tend to choose independent work in an online environment, and often work in coworking centers. Using self-determination theory, we substantiate why they thrive better this way. Based on the results of an international research project focused on work attitudes among Generation Z and the results of a replication study we carried out in the Czech Republic, we attest that members of Generation Z may prefer independent virtual work in coworking centers, too. The total amount of available human capital, the lack of which is pointed out by companies, may grow thanks to new ways of working. Companies, which can use human capital of independent workers, gain a competitive advantage.

Keywords: Generation Z; ubiquitous working environment; coworking; human capital
JEL classification: M10

Received: September 13, 2016; Revised: November 1, 2016; Published: December 31, 2016  Show citation

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Kubátová, J. (2016). Work-Related Attitudes of Czech Generation Z: International Comparison. Central European Business Review, 5(4), 61-70. doi: 10.18267/j.cebr.167
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