Indian Journal of Science and Technology
DOI: 10.17485/ijst/2019/v12i7/140167
Year: 2019, Volume: 12, Issue: 7, Pages: 1-8
Original Article
Ana Maria Gomez-Trujillo1*, Isabel Cristina Alzate Rendon1, Eva Cristina Manotas Rodríguez2 and Antonio Jose Boada1
1Institucion Universitaria CEIPA, Escuela de Administracion, Grupo de Investigacion Orygen, Colombia; [email protected], [email protected], [email protected]
2Universidad Nacional de Colombia, Departamento de Ingenieria de la Organizacipn, Grupo GIMGO – Modelamiento para la Gestion de Operaciones, Colombia; [email protected]
*Author for correspondence
Ana Maria Gomez-Trujillo
Institucion Universitaria CEIPA, Escuela de Administracion, Grupo de Investigacion Orygen, Colombia.
Email: [email protected]
Objectives: To analyze the case of SMEs from the South of the Aburra Valley in Colombia, how the use and knowledge of electronic commerce, could support boosting in their sales and strategic position in the market. Methods/Statistical Analysis: The Chamber of Commerce Aburra Sur conducted a survey with 32 questions to 149 companies affiliated to it. These results are analyzed with descriptive statistics with the use of module Centurion XVI of Statgraphics and considering the most important behaviors of the SMEs face to e-commerce tool. Findings: The qualitative and quantitative analyze, showed that the SMEs of this region belong primarily to the commercial and service sector; they are classified among small companies and have a website. However, analysis showed that they are not using the webpage to increase sales, but just as a platform to be known by consumers. Application/Improvements: Finally, the lack of knowledge about electronic commerce represents an opportunity for the implementation of training programs for the effective use of electronic commerce from the affiliated companies.
Keywords: E-commerce, Emerging Countries, Online Sales, Sales Potentialization, Small and Medium Enterprises – SMEs
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