Indian Journal of Science and Technology
DOI: 10.17485/ijst/2018/v11i25/129095
Year: 2018, Volume: 11, Issue: 25, Pages: 1-5
Original Article
Juanys Chiquillo Rodelo1*, Remedios Pitre Redondo1 and Hugo G. Hernandez Palma2
1 Faculty of Social Work, University of La Guajira; [email protected], [email protected]
2 Faculty Economics, University of the Atlantico; [email protected]
*Author for correspondence
Juanys Chiquillo Rodelo,
Faculty of Social Work, University of La Guajira; [email protected]
Objective: This research is being carried out with the aim of analysing the impact of business marketing and its transformation with the arrival of social networks as a mechanism for boosting production areas. Methodology: In order to achieve the defined objective, a qualitative research with descriptive characteristics is proposed, since it will seek to recognize the most outstanding aspects of the changes that social networks have generated for today’s companies. Recommendations: The information gathered shows that digital marketing and social networks have made a difference to everything related to business relations and proposes a much more dynamic and innovative scenario in the way of doing business. Conclusion: The contributions compiled in the final part are useful for all types of organizations, since as companies adopt new trends they will be able to lead processes of greater participation in global markets.
Keywords: Business, Business Marketing, Competitiveness, Innovation Social Networks
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