Various studies of specific absorption rates (SARs) using liquid phantoms imitating human body tissues have been widely carried out in electromagnetic compatibility (EMC) research fields. In order to establish accurate SARs for measurement, a faithful mockup of human body tissue is needed. Therefore, knowledge of the accurate measurement of sample materials with high permittivity and high loss is very important. In this study, the complex permittivity of tap water, ethanol, methanol and isopropanol is measured by the open-ended cut-off circular waveguide reflection method. The effectiveness of the method presented here of measuring a liquid phantom with high-permittivity and high-loss is also confirmed by comparing the measured results with the results obtained by the TM₀₁₀ circular cavity resonator method. At this time, the effects on the input impedance under variations of the insertion length and termination conditions were studied. Then the complex permittivity of tap water, ethanol, methanol and isopropanol was measured at frequencies ranging from 0.5 to 3.0GHz using the measurement procedure above. As a result, we confirmed the frequency characteristics of the complex permittivity for a wide variety of high-loss liquid materials.