Published

2022-01-01

Long-term Mate Selection in Latin America: An Analysis of Personal Ads

Selección de Parejas a Largo Plazo en Latinoamérica: Un Análisis de Anuncios Personales

DOI:

https://doi.org/10.15446/rcp.v31n1.89118

Keywords:

lonely-heart ads, mate selection, mate preferences , sexual differences, sexual selection (en)
anuncios personales, emparejamiento humano, diferencias sexuales, preferencias sexuales, selección sexual (es)

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Authors

  • Germán Gutiérrez Universidad Nacional de Colombia https://orcid.org/0000-0003-3585-0577
  • Leonardo Moreno Naranjo Universidad Nacional de Colombia, Bogotá, Colombia
  • Julio Eduardo Cruz Universidad de los Andes, Bogotá, Colombia
  • Lady Grey Javela Universidad del Rosario, Bogotá, Colombia
  • María Isabel González Universidad del Rosario, Bogotá, Colombia
  • Javier Rodríguez Cajamarca Universidad Nacional de Colombia, Bogotá, Colombia.

The present work aims to study which factors are relevant in the long-term mate selection, from a Lonely-hearts personal advertisement sample of Spanish-speaking consumers of Cosmopolitan Magazine´s Colombian Edition. We analyzed 1468 publications (770 men and 698 women) using a coding system based on the theories of sexual strategies, genetic quality indicators and the preferences classification used in personal ads studies. Initially, we found trends as a greater predilection for psychological attributes and a greater demand to require more traits than offering them. In addition, the cross-cultural pattern demonstrated that men prefer women’s physical characteristics, while women require status/resources by men. Finally, men tended to be more  selective in the age range of 36-45 years, while women’s selectivity decreased with age. The results replicate many of the patterns found in investigations related to human sexual selection, also bring enlightenment about new preference dimensions to study in the future.

 

How to cite this article: Moreno, L., Gutiérrez, G., Cruz, J., Javela, L., Gonzáles, M., & Rodríguez, J. (2022).
Long-term Mate Selection in Latin America: Evidence from Lonely-Heart Ads. Revista Colombiana de Psicología, 31 (1), 77-92. https://doi.org/10.15446/rcp.v31n1.89118

La presente investigación examina las preferencias de individuos que buscan emparejarse a largo plazo, por medio del análisis de anuncios de búsqueda de parejas, publicados por una muestra de usuarios hispanohablantes de la edición Colombiana de la Revista Cosmopolitan. Se revisaron 1468 publicaciones (de 770 hombres y 698 mujeres) utilizando un sistema de codificación construido a partir de la teoría de estrategias sexuales, indicadores de calidad genética y
clasificaciones usadas en estudios de anuncios personales. Los usuarios reportaron una mayor atención por atributos psicológicos, además de una alta exigencia. Adicionalmente, los hombres solicitaron más características físicas de las mujeres, y las mujeres más indicadores asociados al estatus y recursos de los hombres. Los hombres se mostraron más selectivos entre los 36 y los 45 años, mientras que la selectividad de las mujeres disminuyó con la edad. Los resultados replican patrones encontrados en las investigaciones sobre emparejamiento sexual humano, y dan luces sobre nuevos dominios de preferencia para examinar en el futuro.

 

Cómo citar este artículo: Moreno, L., Gutiérrez, G., Cruz, J., Javela, L., Gonzáles, M., & Rodríguez, J. (2022).
Long-term Mate Selection in Latin America: Evidence from Lonely-Heart Ads. Revista Colombiana de Psicología, 31 (1), 77-92. https://doi.org/10.15446/rcp.v31n1.89118

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How to Cite

APA

Gutiérrez, G., Moreno Naranjo, L., Cruz, J. E., Javela, L. G., González, M. I. and Rodríguez Cajamarca, J. (2022). Long-term Mate Selection in Latin America: An Analysis of Personal Ads. Revista Colombiana de Psicología, 31(1), 77–92. https://doi.org/10.15446/rcp.v31n1.89118

ACM

[1]
Gutiérrez, G., Moreno Naranjo, L., Cruz, J.E., Javela, L.G., González, M.I. and Rodríguez Cajamarca, J. 2022. Long-term Mate Selection in Latin America: An Analysis of Personal Ads. Revista Colombiana de Psicología. 31, 1 (Jan. 2022), 77–92. DOI:https://doi.org/10.15446/rcp.v31n1.89118.

ACS

(1)
Gutiérrez, G.; Moreno Naranjo, L.; Cruz, J. E.; Javela, L. G.; González, M. I.; Rodríguez Cajamarca, J. Long-term Mate Selection in Latin America: An Analysis of Personal Ads. Rev. colomb. psicol. 2022, 31, 77-92.

ABNT

GUTIÉRREZ, G.; MORENO NARANJO, L.; CRUZ, J. E.; JAVELA, L. G.; GONZÁLEZ, M. I.; RODRÍGUEZ CAJAMARCA, J. Long-term Mate Selection in Latin America: An Analysis of Personal Ads. Revista Colombiana de Psicología, [S. l.], v. 31, n. 1, p. 77–92, 2022. DOI: 10.15446/rcp.v31n1.89118. Disponível em: https://revistas.unal.edu.co/index.php/psicologia/article/view/89118. Acesso em: 1 jun. 2024.

Chicago

Gutiérrez, Germán, Leonardo Moreno Naranjo, Julio Eduardo Cruz, Lady Grey Javela, María Isabel González, and Javier Rodríguez Cajamarca. 2022. “Long-term Mate Selection in Latin America: An Analysis of Personal Ads”. Revista Colombiana De Psicología 31 (1):77-92. https://doi.org/10.15446/rcp.v31n1.89118.

Harvard

Gutiérrez, G., Moreno Naranjo, L., Cruz, J. E., Javela, L. G., González, M. I. and Rodríguez Cajamarca, J. (2022) “Long-term Mate Selection in Latin America: An Analysis of Personal Ads”, Revista Colombiana de Psicología, 31(1), pp. 77–92. doi: 10.15446/rcp.v31n1.89118.

IEEE

[1]
G. Gutiérrez, L. Moreno Naranjo, J. E. Cruz, L. G. Javela, M. I. González, and J. Rodríguez Cajamarca, “Long-term Mate Selection in Latin America: An Analysis of Personal Ads”, Rev. colomb. psicol., vol. 31, no. 1, pp. 77–92, Jan. 2022.

MLA

Gutiérrez, G., L. Moreno Naranjo, J. E. Cruz, L. G. Javela, M. I. González, and J. Rodríguez Cajamarca. “Long-term Mate Selection in Latin America: An Analysis of Personal Ads”. Revista Colombiana de Psicología, vol. 31, no. 1, Jan. 2022, pp. 77-92, doi:10.15446/rcp.v31n1.89118.

Turabian

Gutiérrez, Germán, Leonardo Moreno Naranjo, Julio Eduardo Cruz, Lady Grey Javela, María Isabel González, and Javier Rodríguez Cajamarca. “Long-term Mate Selection in Latin America: An Analysis of Personal Ads”. Revista Colombiana de Psicología 31, no. 1 (January 20, 2022): 77–92. Accessed June 1, 2024. https://revistas.unal.edu.co/index.php/psicologia/article/view/89118.

Vancouver

1.
Gutiérrez G, Moreno Naranjo L, Cruz JE, Javela LG, González MI, Rodríguez Cajamarca J. Long-term Mate Selection in Latin America: An Analysis of Personal Ads. Rev. colomb. psicol. [Internet]. 2022 Jan. 20 [cited 2024 Jun. 1];31(1):77-92. Available from: https://revistas.unal.edu.co/index.php/psicologia/article/view/89118

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