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Users' reading habits in online news portals

Published:26 August 2014Publication History

ABSTRACT

The aim of this study is to survey reading habits of users of an online news portal. The assumption motivating this study is that insight into the reading habits of users can be helpful to design better news recommendation systems. We estimated the transition probabilities that users who read an article of one news category will move to read an article of another (not necessarily distinct) news category. For this, we analyzed the users' click behavior within plista data set. Key findings are the popularity of category local, loyalty of readers to the same category, observing similar results when addressing enforced click streams, and the case that click behavior is highly influenced by the news category.

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      cover image ACM Other conferences
      IIiX '14: Proceedings of the 5th Information Interaction in Context Symposium
      August 2014
      368 pages
      ISBN:9781450329767
      DOI:10.1145/2637002

      Copyright © 2014 ACM

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      Association for Computing Machinery

      New York, NY, United States

      Publication History

      • Published: 26 August 2014

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      IIiX '14 Paper Acceptance Rate21of45submissions,47%Overall Acceptance Rate21of45submissions,47%

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